The Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as, the ability to leverage marketing automation tools, such as Salesforce Marketing Cloud, to create personalized campaigns.
Key Responsibilities:
• Develop and execute SMS and push notification campaigns to engage customers across multiple channels.
• Monitor and analyze campaign performance to optimize results and ROI.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform in-app (mobile & desktop) campaigns
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Report on outcomes of tactics against key performance indicators to stakeholders.
• Assist with creating, managing, and optimizing customer outreach (email, in-product notifications, etc.) that delivers relevant and personalized content to different segments of our user base
Qualifications/Skills:
• 3-5 years of experience in CRM, Digital Marketing, Lifecycle Marketing, Growth Marketing, or a related position with the responsibility of driving revenue or ROI
• Experience with running campaigns targeting premium customers
• Results-oriented, resourceful, detail-oriented, and highly organized
• Excellent organizational skills, accuracy, and attention to detail required
• Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
• Ability to manage multiple priorities and competing deadlines
• Knowledge of the implementation, measurement, and optimization of digital marketing channels
• Strong analytical skills to measure, manage, analyze, and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly
• Passion for and demonstrated track record of driving initiatives that improve customer experience and monetization; experience with consumer-facing SaaS business models
Foxit Software Inc. offers a comprehensive benefits package including 401(k) plus company match, paid holidays, PTO, sick days, medical, dental, vision, FSA, EAP, Life/AD&D, LTD, and voluntary life insurance.
Please note that our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
For US candidates: Foxit Software Inc. participates in E-Verify in GA and CA and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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