Lifecycle Marketing Manager at Clair

New York, United States

About Clair

If you can send your friends money in seconds, why does it still take your employer two weeks to send your paycheck?

At Clair, we are on a mission to create financial freedom for America's workers by giving them a digital banking platform that allows them to get paid as soon as they clock out of work. But we're not just another digital bank or on-demand pay provider. We meet Americans at their place of work by embedding our products within the scheduling, workforce management, and payroll apps they already use every day.

Learn more about us at getclair.com/about

Who we are looking for?

As a Lifecycle Marketing (LCM) Manager at Clair, you'll play a pivotal role in optimizing consumer-facing LCM strategies, reporting to the Director of Marketing and working closely with the Product team. Your responsibilities include ownership of push, SMS, email, and in-app messaging channels to craft personalized campaigns that boost consumer engagement. Leveraging data insights, your daily tasks involve refining customer journeys, enhancing retention, and identifying cross-sell opportunities, all aimed at enriching the consumer experience and strengthening brand loyalty.

What you’ll do

Coordinate and execute data-driven lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to boost consumer engagement and encourage direct deposit adoption
Conduct A/B testing on campaigns to optimize performance and maintain customer journey map
Collaborate closely with the Senior Product Marketing Manager and Product team to facilitate day-to-day campaign execution and optimization, ensuring message consistency throughout the user journey and all communications
Generate and present weekly marketing reports, analyzing and summarizing campaign performance, offering valuable insights for ongoing enhancements
Actively contribute to a team culture emphasizing testing, optimization, and continuous improvement of the consumer experience through effective LCM strategies

Required Experience/ Qualifications

3-5 years of B2C lifecycle marketing experience
Proficiency with marketing systems like Braze, Pardot, Eloqua, Iterable, etc.
Experience editing HTML email templates
Ability to manage small campaigns independently and utilize analytics tools (e.g., Excel, Lightdash, etc.) for data-driven decision-making
Excellent communication skills and the ability to build cross-functional relationships

Additional Details

Location: This is a hybrid position based out of New York City, you will be expected to come into the office three days a week.

Compensation: The annual base salary for this role is $84,000 - $94,000. The actual base pay within this range depends on many factors, such as education, skills and experience. Base pay is only one part of Clair’s competitive total compensation package which includes benefits, perks and equity. The base pay range is subject to change and may be modified in the future.

Need more convincing?

Apart from getting to work with our incredible team, here are some of the benefits you can expect when you join Clair:

Medical, Dental, & Vision Coverage, with option to extend to your family
Fully-paid parental leave
Company-sponsored 401k, HSA, and FSA
Unlimited vacation for salaried roles, generous PTO for hourly roles
Work from home setup allowance
Access to your earnings every day on Clair
Company-sponsored short-term and long-term disability insurance

Equal Opportunity Employer Information

Clair is an equal opportunity employer and we value diversity at our company. We actively seek a diverse applicant pool and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For questions, please email us at [email protected]

Clair is hiring a

Lifecycle Marketing Manager