Lifecycle Marketing Associate

ABOUT THE ROLE

As a Lifecycle Marketing Associate at Galileo, you’ll play a pivotal role in executing user-centric campaigns that improve acquisition, engagement, and conversion through digital owned channels. You’ll own the day-to-day operations of our customer engagement platform, and partner with Lifecycle, Product, and Brand to effectively reach patients with relevant and personalized content.

Here’s what you’ll do

• Own the execution and optimization of lifecycle campaigns across Email, SMS, and Push, including campaign setup, segmentation, and QA.
• A/B test new concepts and creative, tracking learnings for the broader team to help increase campaign performance. 
• Analyze campaign data, using BI tools such as Looker, to provide results and insights that inform decision-making and growth strategy.
• Manage and monitor marketing automation systems, partnering cross-functionally to ensure data accuracy, integrity, and completeness within the instance. 
• Stay on top of industry trends and best practices in marketing automation, suggesting and implementing innovative strategies to enhance campaign performance.

ABOUT YOU

• 2-3 years of experience in CRM or Marketing Operations, with a focus on campaign development/execution, customer segmentation, and A/B testing
• Hands-on experience with email marketing. Technical knowledge of ESPs customer engagement platforms, and HTML (Braze is a plus). 
• Strong analytical and problem-solving skills, with the ability to use data analysis tools (e.g. Looker, Excel/Sheets) to draw results and insights.
• Excellent communication, organizational, and collaboration skills to work effectively in a high-volume, cross-functional team environment.
• Knowledge of data privacy regulations and a commitment to ensuring compliance.

COMPENSATION $75,000-90,000 annually based on background, performance and market dynamics