At
McLaren, our mission is to set the standard for high performance in sport.
Everyone, in every part of the team, has a role to play. So if you want to test
your ideas with the world watching... And measure your progress in
milliseconds... And play your part in racing history... You belong here. High
performance starts with you.
You’ll be tasked with the responsibility of the day to day operational fulfilment of key licensing partners in the McLaren Racing portfolio, such that the contractual rights are fully leveraged and maximised, while the long-term individual and company relationships are created and maintained. You will also play a crucial role in the on-boarding and development of new partners and emerging categories.
- Reports to Head of Consumer Products, Licensing.
- Based in the UK in Woking.
- Focus primarily on leading major Tech & Toys partners (Audio, Mobility, Lego, Toys & Car Models) and new partners joining the portfolio.
- Account support for other team members as required.
- This role requires travel both within the UK as well as will have some international travel as required.
Principal Accountabilities:
- Develop a deep understanding of McLaren Racing objectives and how we can leverage license partnerships to deliver against those.
- Develop a deep understanding of partner’s business strategies, objectives, target growth markets, competitors and KPI’s / metrics that resonate when evaluating success.
- Lead successful product launches, go to market strategy and 360 marketing activation & campaigns across all licensee which maximise returns and achieve KPIs.
- Develop a deep understanding of McLaren’s Fanbase segments as a basis for product and marketing targeting and growth opportunities.
- Take the lead across the accounts in developing and maintaining relationships with the global stakeholders.
- Implement best practices across product, process, multi-channel marketing, budget management and reporting, working closely with all supporting teams such as Brand, Digital and Comms teams.
- Manage relationship and process for IP rights and usage, design, development and production reviews, sign offs and onward process.
- Be commercially minded to create and convert commercial and brand opportunities, be pro-active in initiatives that could strengthen the value of the partnership.
- Manage finance and royalty reporting, sales and forecasting against your partners.
- Develop and fulfil partner business plans (strategy, activation, engagement and measurement) to ensure the partner has a clear framework for success.
- Manage and develop Licensing Senior Executive and other team members added into the model as business grows.
- Proactively contribute to drive efficiencies across process, strategy and procedures to help drive department forward.
- Support in the delivery and establishment of regular partner reporting procedures internally and externally to track delivery of partner KPIs.
- Succinctly and clearly communicate requirements, timelines and process to wider business to facilitate and deliver licensing program.
- Support the Licensing team with collective tasks and administration or additional duties as required.
