The Leasing and Marketing Specialist is built for a highly motivated individual with top-tier communication skills and a heightened ability to stay organized. The ideal candidate will be able to manage campaigns across Cincinnati, OH and Louisville, KY markets. The ideal candidate is available to travel across the region on a monthly or as needed basis.
The Leasing and Marketing Specialist will continuously analyze and ensure that Marketing Plans written and/or approved by the Director of Marketing are tailored to specific property needs and implemented correctly within a specific region. This person should also act as a “mentor” to leasing staff. They will train, monitor and report leasing outcomes to the Regional Property Managers.
Pay Range: $48,000 to $58,000 yearly based on experience
Essential Job Duties and Responsibilities:
• Ensures that properties within their region are following a written Marketing Plan offering suggestions when applicable for implementation and change through systematic, documented evaluation
• Ensure that all collateral marketing and leasing materials used by the properties are within MIMG policies and are at the highest level of quality available within budgetary constraints
• Collect and analyze market surveys produced by properties and make adjustment recommendations for market rates and specials offered
• Understand and be familiar with regional trends, including “Latest and greatest” marketing strategies
• Listen to and evaluate calls from under performing properties and send direction to regional, assistant regional and property managers
• Train, mentor and monitor training programs for all on-site leasing staff including but not limited to GraceHill, eLearning, Webinars, Etc.
• Directly maintain marketing campaigns such as craigslist posting, website management, on-line reputation management sites, etc. with the assistance of leasing staff
• Complete on-site audits of all Marketing and Leasing activities including YARDI data and lease
files
Knowledge, Skills and Experience required (unless otherwise noted):
• Bachelor’s Degree in Marketing or equivalent preferred
• Proficient in Yardi
• At least 1+ year experience in apartment leasing and/or property management
• At least 2+ years’ experience in marketing, investment property marketing preferred
• Extensive knowledge with multiple social media platforms
• Exceptional communication and people skills
• The ability to adapt to a fast paced, high energy office environment
• Maintains a professional appearance and positive attitude at all times
• Treats all employees and residents in a courteous manner at all times
• Excellent organizational and time management skills
• Ability to positively motivate others
• Travel within region required (Valid Driver's License)
Equal Opportunity Employer
This role requires a background investigation that includes a criminal check, drug screen (we do not check for THC) and a credit review.
