Lead - Strategic Partnerships 

Role Overview:

InMobi is seeking a proactive and analytical resource to lead our Measurement and Attribution Partnerships. The ideal candidate will manage relationships with key Mobile Measurement Partners (MMPs) and attribution providers, driving initiatives that enhance our clients' ability to measure and attribute their advertising performance effectively. This role requires a deep understanding of digital advertising metrics, strong relationship management skills, and the ability to work cross-functionally to ensure the accuracy and efficacy of third-party measurement solutions.

Key Responsibilities:

• Develop and Maintain Partnerships: Establish and nurture strategic partnerships with leading MMPs and attribution providers, ensuring alignment with InMobi’s business objectives and enhancing our clients' measurement capabilities.
• Market Expertise: Stay abreast of the latest trends and developments in measurement and attribution technologies, and leverage this knowledge to inform InMobi’s partnership strategies.
• Data Analysis and Reporting: Analyze data and reports provided by MMPs and attribution partners to identify trends, insights, and opportunities for optimization. Communicate findings to internal stakeholders and clients.
• Strategic Planning and Execution: Collaborate with product, engineering, and sales teams to integrate third-party measurement and attribution solutions effectively, ensuring they meet the needs of our clients.
• Client Support: Serve as a trusted advisor to clients, helping them navigate and utilize MMP and attribution solutions to achieve their advertising goals. Provide training and support as needed.
• Industry Knowledge: Maintain a deep understanding of industry standards, best practices, and emerging technologies in digital advertising measurement and attribution.

Experience Needed:

• Educational Background: Bachelor’s degree in Marketing, Business, Statistics, or a related field. Advanced degree is a plus.
• Professional Experience: 4-6 years of experience in digital advertising, with a focus on measurement, attribution, and analytics. Experience working with MMPs is highly desirable.
• Technical Skills: Strong understanding of measurement and attribution methodologies, digital advertising technologies, and data analysis tools. Proficiency in statistical analysis and performance metrics.
• Relationship Management: Proven ability to establish and manage strategic partnerships within the digital advertising ecosystem.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data and insights to various stakeholders.
• Analytical Thinking: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Impact Created:

• Enhanced Measurement Capabilities: Strengthen InMobi’s offering by effectively integrating third-party measurement and attribution solutions, leading to more accurate and actionable insights for clients.
• Strategic Relationships: Foster long-term, mutually beneficial relationships with key MMPs and attribution partners, supporting InMobi’s competitive positioning.
• Client Success: Enable clients to achieve their advertising goals by providing robust measurement and attribution solutions and support, enhancing overall client satisfaction.
• Data-Driven Insights: Facilitate data-driven decision-making by analyzing and reporting on measurement and attribution data, helping internal teams and clients optimize their advertising strategies.
• Industry Leadership: Contribute to InMobi’s thought leadership in digital advertising measurement and attribution by staying informed on industry trends and best practices

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