Cloudinary is looking for a Director, Product Marketing to join our team. This individual will lead our Product Marketing efforts for our generative API developer product, Programmable Media. You, as the expert, are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the industry and collaborate with cross functional teams to drive our products and company to the next level. Come join us here at Cloudinary.
Responsibilities:
- Drive product marketing for Cloudinary’s API product line, Programmable Media.
- Position Programmable Media and its generative AI capabilities as a clearly differentiated image and video API vendor to customers, prospects, analysts
- Bring deep API, developer and PLG subject expertise to the product marketing team
- Craft compelling product messaging and stories for key use cases, industries, technical personas and market segments
- Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Programmable Media modules and use cases with prospects and current customers across PLG and SLG motions
- Contribute to pricing strategy and experiment efforts for Programmable Media
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams to improve win rate and upsell success
- Create value-based content in the form of web content, blogs, datasheets, brochures, demos, videos, presentations and training materials
- Represent Cloudinary at thought leadership, demand generation and company events as the image and video API SME
- Analyze the market and key competitors to articulate differentiators
About you:
- 10+ years of product marketing experience (can include product management or growth marketing experience)
- 5+ years experience with headless, API-only and/or API-first products
- 2+ years experience with Product Led Growth (PLG) motion
- Must have experience with SaaS
- Experience with developer and technical users/buyers
- Proven creativity and messaging skills
- Highly analytical, data driven approach
- Experience with generative AI preferred
- Self serve pricing strategy and experimentation experience preferred
- A great presenter and speaker internally and at external eventsDegree in Computer Science, Marketing or Communications
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