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About the Role
Responsible for the end-to-end product development lifecycle of a product capability.
The role entails building and maintaining a prioritized product roadmap based on internal and external stakeholder conversations, requirements gathering and documentation, execution of build process (facilitating product development and milestone management) and post launch support including client training.
The role offers exposure to a variety of internal and external stakeholders across Technology, Data Science, Operations, Commercial, Legal, Product Marketing, and others. An ideal candidate will be comfortable at varying levels of technical and business discussions and have the ability to drive and support a broad range of decision-making regarding the product development lifecycle.
The Product Manager is expected to understand the business and client needs that should be accounted for in the product strategy and roadmap, and to translate roadmap items into deliverables for the product development team to build against. The Product Manager is expected to partner with the broader Nielsen ONE Ads product team in order to develop a holistic roadmap as well as to manage timelines and dependencies for the completion of product milestones. The Product Manager will also interact with cross-functional teams to drive initiatives related to new product development as well as post launch client support.
The role has accountability for the strategy, profitability, operational stability and efficiency associated with a given component of the product portfolio.
Role Objectives
- Understand the product vision and purpose.
- Understand and react to the changing advertising and media landscape, ensuring resilient solutions that meet client needs;
- Establish yourself as the product expert internally and externally, with oversight of the clients being supported, the features being built, the development approach being used, and the product development processes being followed
- Prioritize, scope, design and execute against a clear set of product roadmap items in partnership with other product managers within the Nielsen ONE Ads team, and the relevant engineering and data science teams.
- Ensure internal and external communications are delivered for any new product releases or notifications of error.
- Manage post launch support of clients in partnership with the customer success and account teams.
Specific Responsibilities:
- Roadmap and Discovery
- Identify new product capabilities, partnerships or methodology updates that help further the Nielsen ONE Ads measurement vision
- Engage with clients, data partners, and cross functional internal teams including commercial and marketing, as part of the discovery process to ensure alignment and feasibility
- Define the product roadmap, ensuring alignment to the long term vision of the product and the overall business needs;
- Generate requirements, ensuring that all external and internal participants are aligned on the scope of the features being built;
- Facilitate the design of appropriate solutions to address the product needs;
- Feature and Project Ownership
- Maintain a product backlog for the associated teams. Ensure alignment with the broader product roadmap and manage cross team dependencies in collaboration with other product managers;
- Active involvement with the team to ensure quality and timely execution of commitments;
- Maintain and communicate internal product development milestones and associated risks
- Manage all communication with Clients with regard to the scope and the design, including methodology of the initiatives being built;
- Ensure non functional requirements such as performance, scalability, cost efficiency and quality checks are accounted for with all new development.
- Maintain overall health of the product and product architecture through continuous modernization of the product offering - this includes feature enhancements, tech debt, tech upgrades, etc.
- Work with Product Marketing on any Go-to-Market communications;
- Work with regional teams to have shared understanding of the initiatives being launched, and ensure success of the initiative in global markets
- Subject Matter Expertise
- Serve as the subject matter expert in tactical questions regarding all aspects of the product, but especially your area of focus;
- Have a strong understanding of the product’s architecture and drive appropriate triage and ownership among teams, especially with regard to post production support
- Help manage client relationships as needed, in partnership with the customer success and account teams.
- Support the teams at both strategic and tactical levels, able to prepare leadership summaries or work with granular datasets as needed
Required Skills
- 5+ years of Ad Tech experience, with a deep understanding of the digital advertising ecosystem (buy and sell side)5+ years of Product Management and/or Technical Product Management experience
- Prior experience working with global teams
- Exceptional written and verbal communication skills and the ability to communicate with both technical and non-technical audiences
- Ability to manage and prioritize multiple initiatives in a dynamically changing environment
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