Lead Marketing Manager - Digital Events

We’re seeking a strategic and creative Event Marketing Lead with a specialization in digital events to join our dynamic team. In this role, you will be responsible for planning and executing high-impact digital experiences such as webinars, virtual roundtables, and online engagements. You will collaborate across departments to deliver experiences that drive brand engagement and pipeline creation, while also supporting our full events team to ensure cohesive, cross-channel event execution. This role is ideal for someone who thrives in both digital and in-person event environments, is highly organized, and has a passion for creating memorable audience experiences.

What you’ll be doing:

• Designing and Executing Digital Events: Creating digital event experiences that captivate and educate our audience, such as webinars, virtual roundtables, and other interactive formats. 
• Full Event Lifecycle Management: Handling every step of the event lifecycle—from planning and through promotion, hosting, and post-event follow-up.
• Cross-Functional Collaboration: Partnering with demand generation, product marketing, and content teams to develop cohesive event themes and messaging that align with our marketing calendar and campaign themes.
• Cross-functional Alignment: Working with sales, strategic alliances, channel, and customer success teams to ensure event content resonates with customer and prospect needs and feedback, strengthening relevance and engagement.
• Support for In-Person Events: Assisting with planning, logistics, and promotion for in-person events, ensuring a consistent brand experience across digital and physical channels.
• Performance Analysis and Optimization: Measuring and analyzing event performance by tracking attendance, engagement, and lead quality, and applying insights to refine future events.
• Building Scalable Process: Developing and refining scalable processes for digital event planning, execution, and follow-up to ensure efficiency, consistency, and quality across all digital events. 

What success looks like in this role:

• Audience Engagement and Growth: Increased attendance and engagement for digital events, resulting in qualified leads and improved brand perception.
• Measurable Event ROI: Demonstrated event impact on pipeline growth, qualified lead acquisition, and conversion rates, with efficient budget management across digital event channels.
• Strategic Agility and Innovation: Proactively testing new event formats, tools, and strategies to continuously improve audience engagement and experience.
• Cross-Functional Impact: Strong collaboration with demand generation, product marketing, content marketing, and sales teams to ensure alignment on messaging and target outcomes.
• Insightful Reporting: Clear performance reports with actionable insights for stakeholders, using data to inform event planning and strategic adjustments.

What we expect from you:

• Experience: 8+ years in event marketing, with a strong focus on digital events and demonstrated success managing end-to-end event programs in a B2B environment.
• Analytical Mindset: Highly data-driven, with experience in analyzing complex data, optimizing events based on performance insights, and applying metrics to make data-informed decisions.
• Technical Skills: Proficiency with digital event platforms (e.g., Zoom, ON24) and marketing automation tools (e.g., HubSpot, Marketo). Experience with A/B and multivariate testing is a plus.
• Stakeholder Management: Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
• Strategic and Tactical Skills: Ability to balance high-level strategic thinking with hands-on management, aligning events with business growth objectives.
• Collaboration and Communication: Proven experience working cross-functionally with demand generation, product marketing, content marketing, and sales  teams to create cohesive, high-impact events.
• Creativity and Innovation: Forward-thinking approach to virtual event experiences, eager to experiment with new formats and engagement tactics.
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

The target base salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. All benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans are also available.
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.