Gameloft

Lead Marketing Data Analyst

Paris , France

Full-Time

WHAT YOU WILL BE WORKING ON

Main challenge

Together with a talented team of data analysts and scientists, you will extract actionable insights from our vast marketing and in-game data, helping drive game growth and enhance marketing profitability and efficiency.

What it means on a daily basis

Develop an in-depth understanding of our data warehouse, focusing on Marketing and game tracking data.
Become an expert in our marketing data dimensions and measurement definitions.
Conduct comprehensive 360-degree analyses to provide timely, data-driven answers to key stakeholder questions.
Translate analytical findings into strategic recommendations for Marketing and game teams.
Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
Manage and level up a small team of marketing analysts

Who you will be working with

Joining our Global Data Science and Analytics team, you will collaborate closely with our Marketing vertical teams, including User Acquisition (UA), Influencer Marketing, and Studio Marketing Activation.

WHO YOU ARE

A collaborative team player with a positive attitude and excellent organizational skills. Good verbal, written, and interpersonal skills needed
You pay strong attention to data quality and you have a passion for deep quantitative analysis
A genuine passion for gaming and the gaming industry

WHAT YOU NEED TO SUCCEED

5+ years of professional experience, 2+ years as a team lead
SQL (Big Query) expertise, crafting complex & efficient queries
Python and R expertise is required
Proven ability in creating clear and impactful data visualizations and dashboards using Data Viz tool(s)
Familiarity with key marketing metrics (CPI, RoAS, creative optimization) and channels
Solid understanding of statistical analysis and its applications in marketing and UA.
Fluent in English, good presenter and communicator.

Gameloft

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.  All trademarks referenced above are owned by their respective trademark owners.

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Lead Marketing Data Analyst

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