Lead, Marketing Analytics

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

The Department: Marketing

The Role: Lead, Marketing Analytics

Gemini is looking for an experienced Marketing Analytics Lead to join our growth marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. This role will partner cross-functionally with Engineering, Product, and the broader Marketing team to drive acquisition and customer value growth for the business globally.

Responsibilities:

• Deep understanding of tracking and pixel implementation in a post 14.5 iOS world including implementing Google and Meta conversion APIs
• Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
• Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
• Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
• Lead the design, execution, and analysis of A/B and multivariate tests, facilitating data-driven decision-making processes
• Be a leading voice for the Marketing department, supporting the broader global team in understanding new metrics and teaching foundational analysis skills

Qualifications:

• You have spent 5+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
• Experience with analytics tools including Google Analytics, Branch, MixPanel, and Looker 
• Experience building a cross-device attribution model
• You are an expert in SQL and have deep experience with Excel
• You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
• Passionate about crypto and Web3

It Pays to Work Here

The compensation & benefits package for this role includes:

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $137,000 - $172,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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