Lead Gen & ISR Team Lead

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalized, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalized way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars
• 280 destinations with a goal to reach 350 by 2024
• Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month
• Over 2.5 Million happy travelers every year

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant diverse people who love traveling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

About the Role

As a Lead Gen & ISR Team Lead, you will play a critical role in driving our outbound sales efforts. You will be responsible for developing and implementing lead generation strategies, managing relationships with demand generation partners, and leading a team of Inside Sales Representatives (ISRs) to achieve ambitious sales targets. Additionally, you will ensure HubSpot is fully utilized to optimize our sales processes and collaborate closely with the B2B Marketing, Product, and Sales teams to align lead generation with broader sales strategies.

Responsibilities

• Lead Generation Strategy: Develop and execute outbound lead generation strategies that align with our business objectives.
• Tool Management: Identify and implement lead generation tools to enhance the quality and efficiency of outbound efforts.
• Partner Management: Oversee relationships with external demand generation partners to ensure their activities support our strategic goals. Actively manage and compare cost per lead across partners to ensure the best ROI for each investment.
• HubSpot Management: Serve as the lead on HubSpot utilization for the Demand Gen and ISR team, ensuring that the CRM is configured and optimized to support outbound lead generation and ISR activities.
• Sequencing and Automation: In full coordination with the B2B Growth Manager, oversee the use of HubSpot sequences for outbound communication, ensuring leads are effectively nurtured through the sales funnel.
• Team Leadership: Lead and manage the ISR team, setting clear goals, providing regular coaching, and ensuring they meet or exceed performance targets.
• Training & Development: Collaborate with the CRM & Sales Enablement Manager to design and deliver training programs that enhance the ISR team's skills and knowledge.
• Process Optimization: Continuously assess and refine ISR processes to improve efficiency and effectiveness.
• Feedback Loop: Maintain a feedback loop between this team and the sales teams to continuously improve lead quality and conversion rates.
• KPIs: Monitor and optimize key performance indicators such as the number of outbound leads generated, lead quality score, and lead campaign ROI.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 5 years of experience in B2B outbound sales and lead generation, with at least 2 years in a leadership role.

• Proficiency in HubSpot, particularly in managing sequences, lead generation tools, and sales automation technologies. HubSpot certifications are required.
• Proven success in leading and developing sales teams, with a focus on outbound lead generation and ISR management.
• Strong analytical skills, with the ability to make data-driven decisions and optimize processes.
• Excellent written and verbal communication skills in English. Extra languages are more than welcome!
• Self-motivation and a true teamwork mentality.
• A friendly and upbeat personality
• Digital native: fluent in web and digital technologies.
• Eagerness to work in a fast-paced, hands-on, start-up environment and pitching in to scale the business quickly.

Benefits

• Vibrant and fresh work environment

• Flexible work-from-home policy
• The tools you need to successfully perform your daily tasks
• The unique opportunity to join “the next big thing” at the ground level

Interested? If we got you excited and you think you have what it takes to join a young, well-funded, and fast-growing startup, then just hit the "Apply for this job" button!