Lead - Content Strategy & Brand

Job Title: Lead, Content Strategy & Brand, PhonePe Insurance.

Description:

We’re seeking an experienced, dynamic and creative content strategist to create India’s most Trustworthy & Expert Insurance Brand. 

As a Lead of content & brand strategy, you will have 100% ownership to provide a strategic direction in every content piece to strengthen our brand’s voice. You will be expected to guide & drive the PhonePe Insurance communication to users starting from marketing outside PhonePe App universe {Brand, PR, Social Media, Youtube}, Within PhonePe App {UX copywriting, Blogs, Banners, Emails} and define post purchase user experience outside PhonePe App.

If you are someone who keeps users first, can communicate complex topics like Insurance in simple and crisp language, thrives on speaking the truth to the user, has led a content strategy for a reputed brand and can coach people to perform at high levels we have a lot to offer you: 

What will you get?: 

1. Opportunity, Freedom and Complete ownership to create India’s Most Trustworthy and Expert Insurance Brand that is already doing great on the Business front through Content.
2. Owning large problem statements.
3. Opportunity to contribute to India’s largest fintech opportunity at PhonePe.
4. Competitive Salary with ESOP options.
5. Exponential growth opportunity in career assisted by great manager and leadership.

Must Haves:

1. Minimum 6 years of experience in content/marketing/brand. 
2. World Class skills in content writing.
3. Have previously formed & executed a content strategy for a large brand.
4. High Ownership and Action bias.
5. Ability to own problem statements end-to-end.
6. You have been appreciated as a team player and people manager.

Attributes:

Creative, innovative & out of box thinking, highly  customer-centric, self-motivated, able to work independently and lead a team. The person should be approachable & have an amiable personality to be able to easily collaborate with stakeholders.