Lead Brand Designer

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

The Department: Design

In Design, we think comfort zones are the enemy of creativity.  A dynamic team of designers, our team blends beauty with tech to create a world-class brand and product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user.

The Role: Lead Brand Designer

As Lead Brand Designer, you’ll craft moments of delight for the Gemini brand. You’ll join a dynamic team of innovative visual designers, working to bring brand experience to the next level. The Lead Brand Designer will liaise directly with our Marketing & Communications teams to create the most compelling and creative ad, social, and video content. Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry.

This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building, and brand recognition.

Responsibilities:

• Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
• Lead multiple projects simultaneously in a fast-paced, ever-changing environment
• Generate clear ideas, concepts and designs of creative assets from beginning to end
• Execute and produce a mix of graphic content that represents Gemini and supports multiple business lines
• Identifying and facilitating cross-functional collaboration with marketing, engineers, and product managers in order to create compelling content for the user
• Presents complex topics to stakeholders and leadership
• Work closely with other designers and marketing partners to formulate, communicate and transform a complex system into a simplistic message
• Introduce new directions and design patterns to meet the requirements while pushing the quality of design forward
• Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms
• Lead efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
• Develop new patterns as well as iterate on existing designs for the marketing website
• Mentor other designers

Qualifications:

• 7+ years of experience in a similar role and or formal design training
• Experience with brand design touchpoints: Digital and physical advertising, event design, social design, email and more
• Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
• Proficient in Figma, Adobe CC, Google Suite
• Can take an undefined design problem, and solve from strategy to execution
• Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
• Clear understanding of visual hierarchy, balance, rhythm, typography and color
• Creative mindset and ability to adapt to change
• Able to accomplish their given work quickly and thoughtfully
• Comfortable juggling multiple projects and tasks at once
• Has a collaborative work ethic and easy going nature

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $158,000 - $198,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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