The Field Marketer works closely with local vertical market sales teams to develop, implement and manage field marketing strategies that align with local market goals. This will include supporting the execution of global campaigns by developing local plans to support middle and bottom-of-funnel pipeline progression. The Field Marketer possesses strong project management skills and thrives in an autonomous environment, independently leading field marketing initiatives while effectively collaborating with cross-functional teams.

Job responsibilities

Event Management: Organize and manage European events, including webinars, aligned with global campaigns.
Localization: Adapt events and content to resonate with the European market.
Global Collaboration: Work closely with the global campaign center team to implement regional campaigns.
Content Creation: Develop insights posts, client stories, and persuasive content.
Sales Enablement: Provide up-to-date marketing materials to the sales team.
Strategic Marketing: Contribute to commercial conversations and inform strategic marketing decisions.
Market Collaboration: Partner with the market director on marketing implementation.
Performance Measurement: Track and report on the success of field marketing activities.
Data Management: Maintain records of activities in CRM systems (e.g., Salesforce).
Data-Driven Optimization: Use data to refine and improve field marketing strategies.

Job qualifications

Technical Skills

Experience in B2B marketing, including in-person and online events.
Proficiency in CRM systems (e.g., Salesforce).
Strong project management skills.
Experience in marketing digital transformation or technology consulting services (preferred).

Professional Skills

Excellent verbal and written communication skills.
Results-driven and resilient mindset.
Ability to work effectively in both team and autonomous environments.
Thriving in unstructured environments.
Ability to provide valuable insights and suggestions for improving marketing campaigns.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

About Thoughtworks

Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.

Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.

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Lead Associate Field Marketing (m/f/d)