Lead - Account Manager

Who are we and What do we do?  

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.  

What’s the InMobi family like?    

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.  

What do we promise?  

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.   

About the team:

InWeb is InMobi's newest business unit with which we will foray into the Desktop and m-web publishing business and will cater to business of content creation and publishing. Ideated and developed in-house, this is a business unit that will cater to advertising ecosystem outside of mobile apps.   

Through InWeb, we aim to become a publishing powerhouse and create consumer brands in web. We will create marquee properties across verticals to build .com brands. We also will create supply channels for Global advertisers and publishers. The ultimate motive is to drive endless lifetime user value through multiple monetization channels like in house CPA, CPL, CPC offers and blog page monetization through multiple ad networks. This is the most challenging terrain as it involves traffic acquisition from multiple sources and transforming that to gains with minimum leakage and variables like content, website development and maintenance. 

Job Summary:

We are seeking a highly skilled Digital Advertising Specialist with a minimum of 4 years of experience in Search Engine Marketing (SEM) and Social Media advertising. The ideal candidate will have a strong background in internet advertising, including proficiency in platforms such as Google Ads, Bing Ads, Facebook Ads, Taboola, and Outbrain. With 5-6 years of overall advertising experience, the candidate should possess strategic thinking, analytical prowess, and excellent communication skills to develop and execute effective advertising campaigns.

What is expected out of you ?  

• Minimum 4 years Search Engine Marketing, Social Media experience required (Google, Bing Ads, Facebook, Taboola, Outbrain) 
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, etc.
• Strategy Development: Develop comprehensive search advertising strategies aligned with clients' objectives and overall digital marketing efforts. 
• Campaign Optimization: Conduct ongoing analysis of campaign performance, identify areas for improvement, and implement optimization strategies to maximize ROI.
• Monetization Strategy: Collaborate with monetization teams to maximize revenue generation from distributed content through various advertising methods.
• Performance Monitoring: Utilize analytics tools to monitor the performance of distributed content, track key metrics such as traffic, engagement, and conversion rates.
• Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords, continuously refine strategies based on industry trends. 
• Performance Reporting: Generate regular and ad-hoc reports to communicate campaign performance, provide insights, and recommendations for improvement. 
• Collaboration and Problem Solving: Partner collaboratively with other functional areas within the company to support the sales process, troubleshoot issues, and solve problems effectively.
• Technical Proficiency: Utilize tools such as Excel, Advance Excel, SQL for data manipulation, analysis, and reporting.  
• Critical Thinking and Decision Making: Make decisions based on clear priorities, demonstrate critical thinking skills, and organize tasks efficiently.
• Communication and Teamwork: Possess excellent written and verbal communication skills, collaborate effectively with cross-functional teams, and contribute innovative ideas. 
• Adaptability: Quickly adapt to changing business needs and processes, demonstrate flexibility, and maintain a positive attitude towards challenges.
• Self-Motivation: Exhibit a strong work ethic, self-motivation, and willingness to contribute ideas towards the achievement of team and company goals.
• Fluency in English  

  Preferred 

• 4+ years search or digital media experience