Key Account Manager

We show the world what people want.

Our employees, the shapers of tomorrow, are empowered to bring new bold ideas to life by connecting unique datasets, science, and digital research. We encourage innovation and offer global career and fast development opportunities. This is why the world’s largest companies and leading brands know GfK as their trusted partner.

Sales within GfK, 'owns' the client relationship – encompassing prospecting, negotiation, ensuring delivery through the product teams and renegotiation of contracts. Our retail partners will see their sales representative as their principle contact with GfK and as a result, sales personnel need an impressive array of abilities to ensure that a partner-centric relationship is established whilst protecting GfK's interests. This is a commercial role, where sales targets and the renewal of existing contracts, and winning new contracts, will comprise the majority of the workload. To be successful, sales colleagues need to be able to translate client requirements, to GfK's products and services; where products are not available the sales colleague needs to articulate the client's needs to the product teams for evaluation. You will sit at the heart of GfK's product offering and therefore the ability to work with the Client Solutions teams, and other GfK departments, will determine overall success. The sales colleague will need to work across a client's organisation structure to ensure all opportunities are being uncovered.

You're good at:

• Highlighting potential and win new business opportunities for GfK.
• Client negotiations both for new sales and renewals.
• Upselling of add-on services (dashboards, countries/regions, frequency etc.)
• Client pitches – using wider GfK expertise.
• Develop, sustain and grow GfK's presence within retailer partners' base.
• Manage overall client relationship with GfK, working with internal departments to provide a client-centric experience.
• Build go-to-market account plans together with the Head of Retail.
• Consult with retail partners about how to use the power of GfK's insights to best support their business.
• Ensure communication with the other internal GfK departments. Build relationships to support the growth needed for GfK's insights.
• Meeting or exceeding assigned half-yearly sales targets.

You can bring:

Client / Industry

• Deep understanding of retail partners' organisation
• Network GfK's services and products to match client's business requirements.
• Work with other GfK product experts to provide outstanding solutions.
• Build relationships with partners' support functions (procurement, legal, etc.)
• Highlight issues and convert to opportunities.

Commercial skills

• Ability to look for and quantify market opportunities.
• Understand and 'sell' the value of GfK's proposition.
• CRM (Salesforce) Management
• Liaison with GfK partners for current and developing opportunities.
• White spot analysis
• Invoicing and payment status

Offer/Negotiation/Legal

• Develop offer and negotiation strategy.
• Understand GfK's discount structure and how to construct winning offers.
• Storytelling ability and presentation skills
• Sales skills (Sandler or equivalent)
• Negotiation skills (GAP or equivalent)
• Contract execution – from client signature to internal processes

Project Management (basic)

• Offer/negotiation as a project.
• Script/Storyline for team offers and negotiations.
• Implementation and follow through.

Self / Personality

• Communication / interaction skills / authority
• English (key note / excellent orator)
• Client oriented attitude
• Intercultural competencies and sensitivity
• Integrity
• Warmth / empathy / ability to build sustainable relationships
• Eagerness to expand within client organization
• Software skills / MS Office
• 'Active listening' skills

Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed in a job specification. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply. You may be just the right candidate for this or other roles. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion