ROLE PURPOSE
- Ensures customer achieves account Budget & supports country budget achievement through maintaining sustainable level of stock.
- Establish high customer engagement through thorough understanding of growers & channel needs; supporting customers to increase demand for Syngenta solutions.
- Acts as first point of contact to Syngenta, own the account plan, ensuring from early-stage development to money collection a constructive interaction with the customer.
ACCOUNTABILITIES
- Delivers sales assigned targets in a sustainable way as to maximize sales maintaining reasonable channel stock reserve.
- Lead assigned customers and KA to achieve business targets and review account’s performance against KPI’s.
- Participates with key inputs into the transitional price setting based on customer perceived value.
- Applies effective grower, channel and influencer segmentation & delivers distinctive value proposition to customer.
- Ensure accurate weekly forecasting / planning with customer and closely follow account Receivables and provides relevant updates during the weekly sales reporting
- Creates and delivers Account strategies through implementation of KA plans, optimizing deployed resources.
- Co-ordinate Account activities with CPD, Portfolio, CS, Sales and Marketing teams.
- Collects all relevant marketing and technical information and updates trip reports and SFDC
- Constantly evaluates the GTM strategy for respective accounts with the Head of Sales to adapt when needed and ensures its implementation on account basis within country through the Account Plans.
- Identifies areas for growth and makes clear, innovative, and bold choices in terms of business focus.
- Participate in the budget processes
KNOWLEDGE, EXPERIENCE & CAPABILITIES
Critical experience and knowledge
- 5 years sales management / marketing experience
- Key account management skills; strong understanding of customer needs, structure and business drivers
- Understanding of competitive environment
- Bachelor’s degree
- Agribusiness experience is preferred : knowledge of cropping practices and crop protection products
- Arabic/English must; Fluent English is a Plus.
Critical leadership capabilities
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
Critical technical and professional capabilities
- Develops/delivers innovative, customer-driven offers
- Develops/executes Key Account Plans
- Understands market dynamics and competitive environment
- Understands customer needs, channel structure and dynamics
- Anticipates changes in the market and adjusts strategies accordingly
- Soft skills expertise i.e. Analytical thinking skills, Influencing and negotiation skill, Communication and presentation skills.
