Coins.xyz is a Coins crypto global trading platform. powering an open financial system through its trusted and globally licensed platform where individuals and businesses can easily trade and manage digital assets.
Responsibilities
Plan, develop and implement our SEM strategy to improve the overall marketing performance
Work towards search optimization marketing and ROI maximization
Regularly perform thorough keywords research
Identify key SEM KPIs
Set up search optimization marketing properly, open accounts, run ads, adjust/monitor spend, follow the rules and laws of Google/Meta
Identify our users to better target identified users
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEM best practices
Stay up to date with the latest SEM and digital marketing latest trends and best practices
Requirements
1+ years of experience as Search Engine Marketing Specialist or similar role
Experienced in web analytics, marketing, and business development
Experience with A/B testing and other testing metrics
Skilled at Google Analytics, Google Tag Manager and data analysis
Ability to analyze data and provide evidence-based recommendations
Proven SEM campaign results with optimization skills
Sense of ownership and pride in your performance and its impact on company’s success
