About the role:
This individual fulfills a crucial role within a team dedicated to ensuring the efficient execution, optimization, and performance monitoring of client advertising placements. This position is integrated within the media team and reports to the Media Operations Supervisor.
The position is open to St. Louis, MO or Chicago, IL residents only.
Responsibilities
Active participation in internal initiation meetings
Establish and launch campaigns across digital platforms, including the creation of ad placements, definition of targeting parameters, and implementation of tracking pixels
Precise and timely trafficking of advertising creatives to ad servers or platforms, encompassing the setup of ad tags, testing of creative versions, and resolution of technical issues
Verification of compliance of all advertising placements with industry standards and guidelines, as well as HLK policies and procedures
Assistance in reporting and analytics utilizing tools such as Google Analytics and ad-server platforms
Diagnosis and resolution of technical issues including ad serving errors, reporting discrepancies, or website malfunctions
Qualifications
Bachelor’s Degree in a relevant field
Adaptability and capacity to operate in a fast-paced and dynamic setting
Ability to strategically evaluate opportunities and make data-driven decisions that lead to quantifiable performance enhancements
Familiarity with ad-serving platforms such as Campaign Manager
Commitment to continuous learning and adaptation to industry evolution, new tools, and techniques
Effective time management to adhere to deadlines and ensure the punctual delivery of assets
Meticulous attention to detail to prevent significant errors in campaign configuration, targeting, and campaign specifications
About HLK:
We believe in the power of people to drive brands. Together, we shape a brand's identity and inspire its next move. We believe that brands have the power to influence people. We create brands in constant motion and on a mission to connect, surprise, and change behavior.
Our mission is to provide an environment where passionate problem solvers can thrive. Every day, we encourage our people to do three things: Be Curious. Seek out the right problems to solve. Embrace criticism. Dig deeper and dream bigger. Be Thoughtful. Empathy transforms information into insight. We remove roadblocks to solutions, helping and supporting each other to solve client problems. And Be Brave. Take calculated risks, push the work, and move forward fearlessly.
There are many benefits to working at HLK, including the following:
A flexible work environment
A casual and creative atmosphere
Unlimited time off
Paid sabbatical
Parental leave
Medical insurance
Dental insurance
Vision insurance
401(k) plan with a company match
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
