We are tech transformation specialists, uniting human expertise with AI to create scalable tech solutions. With over 6,500 CI&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality.  When applying for one of our positions, you’re agreeing to the use of AI in the early phases of the selection process, where your profile will be evaluated by our virtual assistant. For more information, access our opportunities’ page. Hello there! We are seeking a skilled Mid-level/Senior Salesforce Marketing Cloud Developer to join our dynamic team, to work alongside CI&T to assist clients looking to transform their business through the Salesforce platform, using technology as an enabler to provide greater business flexibility and improved customer experience. Responsibilities: - Manage email, SMS, and push notification marketing campaigns, including audience segmentation, message personalization, and scheduling of sends; - Utilize automation to manage workflows, create and execute campaigns, and evaluate and optimize results; - Analyze campaign data to optimize performance and improve the effectiveness of future campaigns; - Identify and assess new digital marketing opportunities and emerging technologies; - Collaborate with design, content, and development teams to create high-quality and impactful experiences; - Develop and implement A/B tests to evaluate the effectiveness of different elements of marketing campaigns; - Effectively manage email lists and segment target audiences. Required Skills: - Creation of automations and data file manipulations for data integration; - Knowledge in Email, Mobile, and Automation studios; - Knowledge in Journey, Content, and Audience Builder; - Knowledge in SQL and data structures (data extensions and lists) for clustering and segmentation; - Agile processes: scrum or other; - Review of queries and support in creating automations; - Assistance in manual sends; - Support in journey configurations; - Assistance with technical topics of the tool, such as configuration and implementation of Push, adjustments in configuration files; - Resolution of specific issues that may arise within the tool; - Performance improvements, including cleaning up old automations and suggesting optimizations for the tool; - Direct contact with Salesforce support. Nice to have: - Experience with Marketing Cloud implementation; - Certification as a Marketing Cloud Email Specialist or Marketing Cloud Consultant; - JavaScript knowledge. #LI-TO1