Responsibilities:
- Help evaluate our goals from multiple teams and develop strategies for tracking success.
- You will work with our client Lead to consult on web analytics platform selection, implementation, and remediation.
- You will lead the installation, configuration, and debugging of web analytics services like Google Analytics and Adobe Marketing Cloud.
- You will lead a team in tag implementation, rule development, and data layer analysis using platforms like Google Tag Manager, Adobe Launch, or Tealium.
- You will develop client documentation detailing page code and data layer requirements to support business analysis needs.
- You will perform or provide oversight of quality assurance tests on tracking implementations.
- Advise clients on solutions for their Web analytics needs.
- Coordinate with multiple parties to share key decision-making metrics with stakeholders.
- Provide web analytics training and knowledge sharing for clients and the project team.
- Familiar with deploying and testing analytics tools in mobile apps, using the Firebase SDK.
- Experience with development environments and tools for building iOS or Android apps, including XCode and Android Studio.
- Experience with Swift, Objective-C, Kotlin or Java programming languages in the context of mobile applications.
- This is a client-facing role. As many of our clients are in the Eastern, Pacific, or Central time zone, you will need to be available during AST, EST, PT or CST hours.
- You will report to the Manager of Analytics Implemetations team.
Qualifications
- Bachelor's degree or equivalent
- Minimum 4 years' experience with web development including JavaScript, HTML, CSS, and JSON.
- Experience with HTML and web protocols
- Strong experience in cross-platform app development (iOS & Android) and ability to validate data collection using tools such as Fiddler, Charles, or Android Studio.
Good to have:
- Google Analytics Individual Qualification OR Adobe Certified Expert
- Experience implementing web analytics tools such as Google Analytics or Adobe Analytics
- Experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ
- Comfortable presenting findings and providing training on analytics tool usage
- Experience with tag auditing tools such as Fiddler, Charles, DataTrue, WASP, etc.
- Knowledge of Single-Page Applications and Mobile & Cross-Platform development.
Merkle | Cardinal Path is an equal opportunity employer; you will be considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran, or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
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