Introducing Marketing & Brand at Trainline👋
Our company strategy is anchored in a customer first proposition here at Trainline. We’re an established household name in the UK, with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market leading product. As a team of c.50 marketeers and brand gurus, we drive big ideas – our purpose platform “I came by train”, our brand platform “Great journeys start with Trainline”. Propositions such as Top Combo, best price guarantee as well as recent sponsorship of Real Betis in Spain. As a team, we are setting the bar for even greater customer led product propositions this year, riding the crest of a mighty wave!
About the role
As Interim Marketing & Brand Director, you will be responsible for our UK Brand Marketing strategy, social and global effectiveness. You’ll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results. You’ll also lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners.
Reporting to our VP Marketing & Brand, Jo McClintock (ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 In Marketing), you’ll play an important role in her top team. Often serving as an external face for Brand at Trainline, you’ll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community. Collaborating closely on an on-going basis with an array of stakeholders across commercial, finance, product, growth and customer services to C-level, you’ll be expected bring compelling storytelling and business cases to anyone in the organisation - from the teams designing and building the products, to the senior-most partners across Trainline.
You’ll play a critical part in the direction of our business. It’s your big ideas and ability to deliver these that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices every day.
We’re looking for results-driven marketers who can think big to achieve our ambitious plans. Bringing a robust blend of marketing and brand experience, you’ll be used to delivering game changing plans and ideas that will propel our performance and offering in the market. You’ll have a track record of seeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies – your GSD mentality is your super strength, and you know how to deliver performance.
Data is our life blood at Trainline and nowhere more so than in Marketing & Brand. As such, you’ll be as comfortable owning brand insight and extracting unique, meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap. You’ll be used to operating at pace in an ambitious yet fun culture, and ideally within a B2C eCommerce or Tech business. In addition, you’ll have a compelling story to tell about the market-leading teams you have built, nurturing and developing as well as hiring exceptional talent.
Key attributes should include:
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!
Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor.
We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.
