Integrated Marketing Manager (R-16731)

Key responsibilities:

• Accountability for overall marketing strategy and tactics to achieve defined SMART objectives and growth numbers for Switzerland and business units in terms of leads, deals, revenue and other key metrics
• Work closely with Sales leaders and team to align on priorities and plan effective marketing activities, and partner with sales executives to recommend pipeline building activities
• Contribution to product value propositions together with the product and sales teams
• Be responsible for and collaborate on relevant integrated campaigns across DACH, including but not limited to a mixture of direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements – deploying test and learn approach for maximum effectiveness
• Partners are a key channel in developing sales and the role collaborates with Partner Marketing on related activities
• Work with Global teams to ensure local messaging and requirements are reflected in the value proposition, offering/ segment messaging, and manage their delivery.
• Report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment. Work closely with analytics team to track progress and ROI.
• Collaborate with vendors and event partners locally
• Stay on top of emerging industry and marketing trends, adopting best practices and striving for continuous improvement

Your profile

• You should hold a Bachelor degree preferably in a marketing/business related discipline and have a minimum of 5 years of relevant experience (B2B & data industry preferred), with experience of building brand awareness and generating demand
• You should be passionate about marketing, and working in data driven way
• Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance
• Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines
• We work in a high performing environment. You have a “can do” attitude. We create high-quality work on quick timelines
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• The successful candidate will have a hands-on, collaborative working style with a proven track record of delivering impactful campaigns and events on the key pain points of our target groups
• Strong communication skills to reduce complex information to the essential
• Familiarity with Marketing Technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
• Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.) 
• Fluency in German and English is required for this role