Lucidya is the leading platform for customer experience management in the Arab World, committed to helping businesses enhance their customer interactions and insights.
We are on the lookout for a dynamic Integrated Marketing Manager to join our Growth Marketing team. This role will be crucial in establishing a robust outbound marketing strategy aimed at expanding our enterprise customer base and driving revenue growth.
Why This Role is Important:
To strengthen our market presence and enhance customer acquisition, we seek a specialized Integrated Marketing Manager focused on outbound marketing for our enterprise segment. This role will be instrumental in developing effective marketing strategies and executing impactful campaigns.
Team Structure:
You will be part of a cohesive team comprising three primary functions: Brand Marketing, Product Marketing, and Growth/Performance Marketing. This position sits within the Growth Marketing engine, offering the opportunity to lead and shape our growth initiatives.
Reporting Structure:
You will report directly to the VP of Marketing.
Requirements
Key Responsibilities:
- Strategy Development: Formulate and refine integrated marketing strategies for the enterprise segment.
- Campaign Execution: Design and implement multi-channel campaigns, ensuring alignment with brand messaging.
- Analytics and Reporting: Conduct in-depth market research, monitor campaign performance, and provide actionable insights.
- Budget Management: Oversee campaign budgets, ensuring optimal allocation of resources and reporting on financials.
- Hands-On Implementation: Engage in the practical aspects of campaign management, from execution to analysis.
Day-to-Day Activities:
- Create and manage integrated marketing strategies tailored for the enterprise sector.
- Collaborate with the brand team to ensure cohesive messaging across all channels.
- Work with internal stakeholders, including the commercial and product teams, to align marketing goals.
- Implement AB testing strategies to enhance campaign effectiveness.
- Develop detailed personas and define target verticals for marketing efforts.
Key Performance Indicators (KPIs):
- Brand metrics and engagement reach
- Content consumption rates
- Sales Qualified Leads (SQL) quality and conversion rates
- Revenue and pipeline contribution
- Return on Ad Spend (ROS)
Success Metrics in First 90 & 120 Days:
- Finalize the enterprise marketing strategy for 2025, including budget, targets, and metrics.
- Achieve a comprehensive understanding of our product offerings.
- Establish streamlined processes for campaign management and execution.
Challenges and Solutions:
The ideal candidate will face challenges such as operating with a lean team and building marketing initiatives from the ground up. Successful candidates will exhibit initiative, resourcefulness, and creativity to maximize ROI on limited budgets while developing a structured marketing approach.
Qualifications:
- Experience: 8+ years in marketing, with at least 4 years in integrated campaign management.
- Technical Skills: Proficient in marketing automation tools (preferably HubSpot), CRM systems, and digital advertising tools (e.g., Google Analytics).
- Industry Knowledge: Strong background in B2B SaaS and familiarity with startup/scale-up environments.
Soft Skills:
- Excellent communication skills in both English and Arabic.
- Strong ownership mindset and ability to collaborate effectively as a team player.
- Leadership potential for long-term growth within the function.
- Hands-on approach with the ability to thrive under pressure.
Preferred Background:
Candidates should have experience working on campaigns outside the MENA region, ideally within multinational setups. Regional and global marketing experience is advantageous, particularly in the B2B SaaS sector.
Non-Negotiables:
- Proficiency in Arabic and English.
- Onsite/hybrid availability.
- Experience in startup/scale-up environments.
- Background in B2B SaaS.
- Integrated/campaign management experience.
If you’re passionate about driving growth through innovative marketing strategies and thrive in a fast-paced environment, we invite you to apply and join our team at Lucidya!
