Insights Analyst

INSIGHT ANALYST, ADIDAS MEASURMENT TEAM – EMEA

 

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

 

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

 

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

 

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

 

 

Reports to: Global Associate Director – Insights 

 

 

The role

 

As an Insights Analyst, you will play a crucial role in translating strategic decisions into actionable test and learn plans for campaigns. Your responsibilities will include ensuring the correct and seamless execution of tests and studies, conducting statistical analysis on results, and documenting key learnings in Post-Campaign Analyses (PCAs) and case studies. You will collaborate closely with internal and external stakeholders, managing day-to-day interactions, particularly with media partners, client measurement leads and activation teams.

 

 

 

Accountabilities include:

 

Test and Learn Planning:

• Translate strategic decisions into tangible test and learn plans for campaigns.
• Ensure the proper execution and go-live of tests and studies.

 

Analysis and Documentation:

• Perform statistical analysis on results and document findings in PCAs and case studies.
• Write up learning outcomes into templates, translating them into media guidance.

 

Stakeholder Management:

• Manage day-to-day interactions with attention partners and broader stakeholders.
• Liaise with media partners to develop approaches and methodologies for multi-cell brand uplift.

Global to Local Translation:

• Translate global guidance into specific guidance for Europe.
• Create always-on questions for key partners with translations across all countries.

 

Process Standardization:

• Standardize checklists and Service Level Agreements (SLA) for implementing brand uplift by partner.
• Ensure smooth implementation of tests within campaigns.

 

Client Liaison and Support:

• Support client liaison on implementation progress with specific contacts.
• Ensure measurement and media partners are briefed on data provision requirements in relation to PCA timeline requirements.

 

Ideation and Future Proofing:

• Support the ideation process and own documentation for testing and learning ideas and results.
• Lead cross-platform ideation sessions for testing future-proofed audience strategies.

 

Continuous Improvement:

• Conduct analysis with the support of the Associate Director (AD) on learning outcomes from observations, tests, and studies.
• Drive continuous improvement by identifying value gains against campaign objectives.
• In addition, you will be working closely with the Analyst teams supporting them in. 

 

Client Management:

• Proactively manage automated reporting and cross-channel digital measurement solutions for assigned clients.
• Communicate effectively with clients, helping articulate the value our work adds to their business.

 

Data Management:  

• Support Pipeline, clean, and transform data from activation platforms into Cloud storage solutions.
• Liase with analyst team on the building of new automation tools and dashboards to meet the client and activation teams needs.

 

Storytelling and Value Demonstration:     

• Contribute to telling the story of how our work adds tangible value to clients' businesses.   

 

Workflow Management:    

• Manage workload using the Wrike ticketing system, adhering to team processes, Service Level Agreements (SLAs), and stakeholder communication guidelines.

 

 

 

 

A bit about your skills and experience:

 

An ideal candidate will have some experience working across the digital media industry in a similar insight, channel planning or platform optimiser role.

 

Behaviours

• Attention to detail within work
• Collaborative
• Learning mindset
• Prioritisation of tasks based on business need

 

Skills

• Working knowledge of digital activation platforms across search, programmatic and social environments
• Understanding of statistical methods including t-tests, Anova and linear/logical regression including practical application in setting up campaign/channel testing using these methods
• Excellent PowerPoint and Excel skills
• Prior experience of conducting brand lift studies with Kantar, Nielsen and/or activation platforms

 

Nice to have

• Basic SQL coding capabilities

• Experience pulling data for analysis work from a Cloud environment (data warehouse/data lake)