Influencer Marketing Manager

Overview

We’re excited to welcome an Influencer Marketing Manager to our team in Brooklyn, NY! Reporting to our Director of Growth Marketing, you'll lead the charge in evolving our influencer marketing program into a powerhouse for both brand building and performance marketing, fueling Brooklinen’s next phase of growth.

If you’re passionate about creating and refining strategies, love rolling up your sleeves, and know how to balance data-driven insights with a deep understanding of our customers, we’d love to hear from you!

What you’ll do

• Lead and mentor a passionate, high-performing team of two, helping them grow and thrive.
• Develop and drive a dynamic strategy for Brooklinen’s influencer program, turning it into a brand-building and performance-boosting channel. This includes defining measurement strategies, planning budgets, crafting messaging/briefs, and shaping the program structure.
• Collaborate closely with our Paid and Organic Social teams to strategize around paid whitelisting and how to best leverage influencers for brand growth.
• Manage reporting and tracking to fine-tune performance, using insights to make each campaign better than the last and ensure a positive ROI.
• Own the communication and strategy for partnerships with key opinion leaders and celebrities, elevating Brooklinen’s presence.
• Stay on top of industry trends, competitive moves, and emerging platforms to keep Brooklinen ahead of the curve in influencer marketing.

We're looking for someone who brings

• A Bachelor’s degree.
• 4+ years of experience in influencer marketing, ideally with mid-size to larger brands.
• Experience working with high-profile influencers and celebrities.
• A strong track record of managing larger marketing budgets.
• 1+ year of experience in people leadership, with a knack for coaching and strategy-building.
• The ability to balance data-driven decisions with brand-building goals.
• A strong understanding of good, high-performing content.
• A confident, executive presence with the ability to collaborate with senior stakeholders.
• A positive, can-do attitude with a willingness to dive into the details and redesign our influencer program for the future.
• Superb organizational skills, with the ability to manage a team in a fast-paced environment.

Compensation & Benefits

At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The base salary range for this role is between $90K - $101K. 

Beyond base salary, we contribute significantly to offset the cost of health benefits, provide a financial stipend through Carrot Fertility to help with the costs associated with the fertility journey, offer a 401K with a 4% Safe Harbour match, have commuter benefits, and also provide a yearly product allowance. 

We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.

Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.

Why join us?

• Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
• We work hard but are well-rounded and well-rested. Hanging with coworkers is encouraged. So is taking a vacation, getting a great night's sleep (our day starts at 10 am), and getting out of here at a reasonable time (we have year-long summer Fridays that end at 3 pm).
• Care about growth? So do we. We’re growing, so we’ve got tons of exciting growth opportunities for our amazingly talented team. 
• Hybrid work - our HQ team has 2 days in and 3 days remote schedule.
• And don’t just take our word for it! We’re honored to be recognized by various industry tastemakers for the work we’ve put into our culture and employee engagement, including accolades from LinkedIn Top Startups (in 2020 and 2021!), Inc.’s Best Workplaces and Forbes Best Startup Employers in America (in 2022, 2023, and 2024!).

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.

About Brooklinen

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.

We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores, our goal of keeping you comfortable has remained at the forefront.

We take pride in our products and think you will, too: Our sheets, towels and more have received 100,000+ 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

Our Interview Process

• Initial Interview:
  • Director of Recruiting
• First Round: 
  • Director of Growth Marketing
• Second Round:
  • Take home project and review with Director of Growth Marketing
  • Director of Recruiting
• Final Round:
  • Chief Marketing Officer
  • Meet & Greets with the Influencer Marketing team

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

#LI-MK #LI-Hybrid