About The Team:
This is a unique opportunity for a strategic growth-focused candidate to scale and take ownership of some of our most exciting influencer channels in a high-performing, growing team. We thrive off collaborating and being focus minded to reach our common Growth goals. Everyone feels like a valued member of the team in an engaging and supportive environment. We are given trust and autonomy to manage our different channels budgets to produce exciting and innovative campaigns. We are fast moving and constantly on the go - we look at ways to make an immediate impact, so be ready to be reactive and forward thinking! We are very data-orientated here at HelloFresh, and we are driven by the performance and results we generate for the business. We can actively see our contribution in the Growth Marketing team and that's what makes us passionate about what we do.
What You Will Be Doing:
The aim of this role is to optimise the influencer channels to positive ROI and drive conversions.
The growth lead will be responsible for supporting the local marketing team across our influencer performance channels, specifically focusing on customer acquisition through Instagram and YouTube. This person is responsible for the day-to-day management of organic influencer campaigns, analysing influencer performance and ensuring the channel is scaling and maintaining a strong ROI to achieve ambitious growth targets.
Campaign Management
- Booking talents directly and via our agency ensuring effective content is delivered and reviewing performance daily;
- Managing the agency performance and negotiating rates to ensure performance is on track against core metrics;
- Responsible for working with global and legal teams to secure strong commercial agreements for top tier talents within your channel;
- Responsible for building testing roadmaps and regularly keeping local and global teams up to date with progress;
- Create unique briefs for large scale influencer campaigns;
- Be the main point of contact with the brand team to ensure brand and product messages are communicated within our guidelines;
- Identify new growth opportunities within the influencer marketing sphere across paid and organic influencer channels (i.e. macro influencers 360 collabs, etc.).
Strategy, Budget Management & Performance
- Contribution to the annual marketing planning, budgeting and assist in the development of a clearly defined influencer marketing strategy
- Underpin our marketing strategy by gaining insight through both quantitative and qualitative forms into market trends, creative analysis and channel analytics
- Continue to innovate our test pipeline to optimise performance KPIs
Who You Are:
- Previous experience in Influencer Marketing is required;
- Strong performance marketing experience;
- Passion for identifying and unlocking new growth opportunities;
- Previous external/partner communication experience with the ability to build strong rapport with internal and external partners;
- Highly organised, attentive to detail, and performance-orientated with the skills to manage multiple live campaigns;
- Analytical approach when making decisions and suggesting new strategies;
- Self-starter, entrepreneurial with the confidence to work independently and deliver presentations internally;
- Strong team player, understanding that the key to success is to work as a team and not as an individual;
- Strong communication skills with the ability to present data in a digestible way to internal and external stakeholders and also to build strong relationships with them;
- Very comfortable with data reporting and analysis, with strong Google Sheets experience.
What you will get in return:
- 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Bippit account - financial support
● Free professional development and coaching memberships
● Mental health first aiders and an employee assistance program
● Dog friendly office! (London site only)
● If in the office, enjoy a free breakfast every day
● Eye care scheme
● Cycle to work scheme
● Group Life Assurance
Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London / DC Site(s)
Work Schedule: Hybrid working 3 days in office & flexible start/finish times (role
dependent)
Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.
You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.
If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager
