At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.
We’re looking for a Influencer and Affiliate Marketing Manager who will be responsible for developing and executing marketing strategies that drive brand visibility through influencer collaborations and affiliate programs. This role requires a deep understanding of digital trends, influencer/creator personalities, exceptional communication skills, and the ability to build strong relationships with key partners.
Essential duties and responsibilities:
- Influencer Collaboration:
- Identify, assess, and establish relationships with influencers and creators relevant to our brand.
- Plan and execute collaboration campaigns with influencers on social media, blogs, and other platforms.
- Oversee the creation of influencer-generated content and ensure alignment with our brand strategy.
- Affiliate Program:
- Develop and manage an effective affiliate program, including overseeing current agency partner that manages larger affiliates (publications, loyalty, etc.)
- Recruit and maintain relationships with key affiliates.
- Monitor affiliate performance and optimize strategies to maximize conversions.
- Strategy and Analysis:
- Create and execute influencer and affiliate marketing strategies that drive traffic, customer acquisition, and sales.
- Measure and analyze campaign performance, adjusting strategies as needed, including maintaining detailed and up to date scorecards to track performance
- Stay up-to-date with the latest trends and practices in digital marketing.
- Relationships and Communication:
- Collaborate with other internal teams, such as social media, content marketing, and e-commerce.
- Communicate effectively with influencers, affiliates, and external partners.
Requirements
Competencies:
- Attention to Detail: Doesn’t let the important details of a project slip through the cracks
- Results Driven: Relentlessly pursues measurable performance improvements, particularly with regard to sales and costs
- Proactivity: Self manages and acts without being told what to do
- Flexibility: Comfortable with ambiguity and working in an ever changing / fast paced environment.
- Creativity/Innovation: brings new, creative ideas to every aspect of the business
- Openness to Criticism and Ideas: Willingness to take feedback and improve upon work
- High Standards: Expects personal and team performance to be nothing short of the best
Must Haves:
- At least 5+ years of professional experience in digital marketing, especially in influencer collaborations and affiliate programs.
- Experience working with retail, CPG, or apparel brands either in house or at an agency.
- Exceptional English skills, both written and verbal.
- Ability to build strong relationships and maintain a network of contacts.
- Deep knowledge of social media and the latest digital trends.
- Analytical, results-oriented, and passionate about marketing and growth.
Benefits
- Competitive Salary paid in USD
- Flexible PTO, no need to accrue time
- Flexible working hours, just get your stuff done and generate results
- All the tools and resources you need to be successful in this role
