As part of the ANZ Marketing team, this Industry Marketing Manager will make a measurable difference by developing the end-to-end market strategy, plan and execution for our Nearmap Insurance vertical to drive influenced pipeline and impact.
The mission of this individual is to foster valuable partnerships within the Insurance vertical ‘squad’ and align marketing plans to help them achieve their territory targets. The Industry Marketing Manager is the marketing expert within the squad operating with a collaborative, agile, results-driven mindset.
What we are looking for:
The ideal candidate will be expected to be adept at the following:
- Stand as the Insurance vertical marketing champion with internal squad, responsible for formulating and executing strategically focused end-to-end marketing programs including events and digital campaigns, to drive demand to achieve pipeline and squad goals.
- Build strong aligned relationships with both the sales and product teams.
- Provide direction to internal and external creative resources to brief, conceptualise, create and tactically execute localised campaigns.
- Manage marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities.
- Evaluate the impact of marketing programs in achieving their stated objectives.
- Present to the ANZ GTM at quarterly business reviews on marketing activity and performance.
- Demonstrated years experience building and reporting on B2B Enterprise marketing programs, preferably within a SaaS company - bonus points for any insurance experience!
- Bachelor’s degree: marketing, communication, business, or related field preferred.
- Hands-on experience in developing and executing multi-channel campaigns and ABM initiatives
- Strong stakeholder management skills.
- Exceptional communication and presentations skills, interpersonal, planning, and project management skills.
- MarTech platforms savvy (Marketo, SFDC, Canva, 6Sense, Looker).
- Experience with project management software (Monday.com, Asana).
- Flexibility to work with global teams across time zones
What we look for in a Nearmapper:
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Team Player: You value a positive team culture and thrive in collaborative environments, working well with others to achieve shared goals.
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Curiosity and Learning Mindset: You are constantly curious and eager to learn, particularly in the areas of product and design, staying updated with the latest industry trends and best practices.
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Attention to Detail: You have a keen eye for detail and are meticulous in ensuring campaigns are on brand and fit for purpose
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Comfort with Complex Projects: You are comfortable working on complex projects and can navigate uncertainty, adapting to changing requirements and priorities with a proactive and solution-oriented approach.
Why you'll love working at Nearmap:
We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.
- In addition to your annual leave, Nearmap offers 4 additional "YOU" days to take off quarterly!
- Company sponsored volunteering days
- Generous parental leave policies for growing families
- Work from Overseas Policy
- Access to LinkedIn Learning
- Access to discounted Private Health Insurance plans
- Monthly wellbeing and technology allowance
- Annual flu vaccinations & Skin Checks
- Hybrid flexibility (for real- no set or mandatory days in the office!)
- Nearmap subscription (of course!)
- Snacks, drinks, and weekly catered lunches
- Showers available for anyone cycling to work or lunchtime gym-goers!
With us, you can map your career, and see where our journey might take you. With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.
Please note:
- Successful candidates must have full working rights to work in Australia. Unfortunately, we are unable to sponsor visas for overseas candidates at this stage.
Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.
