Incentives Marketing Manager

Overview

About the Role 

The Incentives Marketing Manager will support the planning, execution, and analysis of a variety of consumer incentive programs across Instacart marketing. This role will work closely with cross-functional teams including R&D (Growth Systems), Finance, Marketing Analytics, Data Science, MS&P, Consumer Marketing, Product Operations, and others to jointly shape these programs and drive business impact.  

The ideal candidate should have experience managing marketing incentive campaigns end-to-end from the concepting/strategy stage through execution. They will need to ensure all initiatives are meticulously tracked, documented, and timelines are adhered to. They should have a crisp, clear communication style and be comfortable sharing out high level learnings and best practices.  Additionally, the candidate should excel in a fast-paced environment, possess strong problem-solving skills, and be adept at collaborating with cross-functional teams to drive results.

About the Team 

The Incentives Marketing team is a newly formed pillar in our marketing organization and will drive a centralized vision for promotional incentives across Instacart marketing. This includes consumer-facing promotions that extend both in-app and across marketing channels (e.g. CRM, outbound paid media) for key seasonal moments, strategic initiatives, partnerships, and more. 

About the Job 

• Collaborate with senior team members to develop incentive marketing campaigns (e.g. Incentives in paid media, seasonal/holiday campaigns, partnership-based incentives, etc.)
• Maintain our annual incentives calendar
• Document and maintain the team’s test and learn roadmap. Partner with Technical Program Manager counterpart to monitor timelines and ensure campaigns hit key dates.
• Maintain a repository of campaign learnings, case studies, FAQs, and other relevant documentation
• Partner with Marketing Analytics and Data Science to size incentive campaigns (e.g. expected spend, revenue, etc)
• Collaborate with BD MS&P and Product Ops teams on selling and training materials, keeping them apprised of incentive marketing plans, dates, offers, etc. 
• Pull campaign reports in Mode, analyze data, and share performance insights (e.g. sales, coupon usage rate, etc) internally and with key partners
• Pull budget actuals and monitor spend levels 
• Use internal tooling to set up and monitor a variety of incentive campaigns and promo codes that drive business impact (e.g. revenue, customer acquisition)
• Light QA of campaigns when they go live. Troubleshoot and drive campaign issues to resolution in partnership with Engineering teams as-needed
• Serve as one of the team’s subject matter expert on our in-house coupon tools and systems

About You

Minimum Qualifications

• 3+ years experience in marketing such as Consumer/Brand Marketing, Product Marketing, CRM, Incentives Marketing, or similar
• Marketing Campaign Management: Prior experience owning campaigns end-to-end, including upfront strategy and ideation through flawless execution. 
• Data Analysis: Experience analyzing data to inform business decisions 
• Relationship Skills: Builds strong, productive relationships with cross-functional partners and works collaboratively to achieve common goals.
• Action-Oriented: Demonstrates a bias for action and a “doer” mentality, proactively addressing challenges and opportunities.

Preferred Qualifications

• Previous experience with coupons, incentives, and/or e-Commerce. 
• Familiarity with SQL and or Mode, or other visualization tools. 
• Bachelor’s degree in related field.

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