The Linux Foundation is seeking an experienced HubSpot Architect/Specialist to join our marketing team. This role is critical in optimizing our HubSpot implementation to support our global marketing and sales operations efficiently and effectively. The ideal candidate will be a HubSpot expert with a strong focus on data quality, CRM standardization, marketing automation, and insightful analytics. You will work closely with cross-functional teams to build and maintain a robust HubSpot environment that aligns with the Foundation’s strategic goals.
Key Responsibilities
HubSpot CRM Management
Standardizing CRM Usage: Develop and enforce best practices for HubSpot CRM usage across the organization, ensuring consistency in data entry, contact management, and pipeline management across all sub-foundations.
Data Quality and Enrichment: Establish ongoing data cleansing, enrichment, and validation protocols to maintain high-quality, accurate, and up-to-date data within HubSpot.
Data Intake and Integration Processes: Design and implement efficient data intake processes, ensuring seamless integration of data from multiple sources into HubSpot, and manage integrations with other tools and platforms used within the Linux Foundation.
Marketing Automation and Buyer Journeys
Build and Optimize Automation Workflows: Design, implement, and manage sophisticated marketing automation workflows that align with buyer personas and lifecycle stages, ensuring seamless lead nurturing and engagement.
Buyer Journey Development: Create and optimize automated buyer journeys to guide leads through the funnel effectively, driving higher conversion rates and improving user experience.
Sales Process Automation and Support
Sales Process Optimization: Design and implement automated sales processes within HubSpot, including lead scoring, task automation, and follow-up reminders, enhancing sales team productivity and effectiveness.
Intelligent Lead Routing: Develop intelligent lead routing strategies that assign leads to the appropriate sales representatives based on predefined criteria, ensuring timely and effective follow-up.
Analytics, Reporting, and Forecasting
Comprehensive Reporting: Develop and maintain detailed reporting within HubSpot to track key performance indicators (KPIs) such as lead generation, conversion rates, and campaign effectiveness, providing actionable insights to the marketing and sales teams.
Marketing Attribution: Create and optimize a marketing attribution model within HubSpot to accurately measure the impact of various marketing activities on lead generation and conversions, offering clear insights into marketing ROI.
Forecasting Models: Build and maintain forecasting models to support accurate revenue predictions and pipeline management, enhancing the decision-making process.
ICP Analytics and Feedback Mechanism
ICP Development and Analysis: Analyze Ideal Customer Profiles (ICPs) using HubSpot’s data, providing actionable insights to refine targeting and improve marketing strategies.
Sales Feedback Loop: Establish a feedback mechanism between marketing and sales teams to continuously refine ICPs, enhance lead quality, and improve campaign targeting.
Training, Adoption, and Best Practices
Team Training and Support: Conduct regular training sessions for marketing and sales teams to improve HubSpot proficiency across the organization, ensuring effective use of tools and adherence to best practices.
User Adoption and Satisfaction: Monitor HubSpot adoption and usage across teams, gathering feedback to improve user satisfaction and system utilization.
Collaboration and Stakeholder Management
Cross-Functional Collaboration: Act as the primary point of contact for HubSpot-related queries, working closely with marketing, sales, and IT teams to ensure HubSpot configurations align with organizational goals.
Stakeholder Communication: Provide regular updates and insights to stakeholders, ensuring alignment on CRM strategy, marketing automation, and sales process optimization.
Key Performance Indicators (KPIs)
Data Quality: Maintain a high percentage of clean, enriched, and validated data in HubSpot.
Automation Efficiency: Measure the number and effectiveness of automated workflows implemented and their impact on lead nurturing and conversion.
Lead Conversion Rates: Track improvement in lead-to-customer conversion rates due to optimized buyer journeys and intelligent lead routing.
Attribution Accuracy: Ensure the accuracy and comprehensiveness of the marketing attribution model within HubSpot.
Sales Productivity: Increase in sales team productivity metrics (e.g., time saved through automation, number of automated tasks completed).
Reporting and Insights: Deliver timely and accurate forecasting and reporting outputs, including actionable insights.
User Adoption: Track HubSpot adoption and satisfaction levels among marketing and sales teams, as measured through surveys and usage metrics.
Training Effectiveness: Monitor the number of training sessions conducted and the improvement in team proficiency with HubSpot tools.
8+ years of experience as a HubSpot Architect/Specialist or similar role in a complex, multi-organization environment.
Deep knowledge of HubSpot CRM, Marketing Hub, Sales Hub, and associated tools.
Experience with data integration, CRM optimization, and marketing automation.
Strong analytical skills with the ability to translate data into actionable insights.
Experience in designing and implementing marketing attribution models.
Familiarity with ICP analysis, sales process automation, and lead routing strategies.
Excellent project management and stakeholder management skills.
Ability to work independently and remotely, managing multiple priorities and deadlines.
The Linux Foundation is an all-remote workforce that hires world-class talent. We are as passionate about providing a flexible and supportive work culture as we are about open-source software. Collaboration is in our DNA, and we pride ourselves on being able to work closely together while not being tied to an office.
The Linux Foundation is an Equal Opportunity Employer
The Linux Foundation is a 100% remote organization. The position can be based anywhere in India.
