HR Product Communication and Engagement Lead

At Deutsche Telekom, we’re committed to nurturing talent and empowering our workforce to unlock their full potential. As part of the HR Headquarter team, we drive innovative global People Development products that are pivotal to shaping the future of our organization.

We design and implement internal HR products, from learning & development and skills intelligence to performance management and employee engagement surveys. Our goal is to make Deutsche Telekom the best place for employees to develop, grow, and succeed.

We’re looking for Product Communication Lead to amplify the impact of our People Development products across our global workforce. This high-impact role sits at the intersection of product management, user experience and employee engagement. You’ll drive adoption, measure success, and ensure our products are fully embraced by employees worldwide.

Key Responsibilities:

• Drive Adoption & Engagement: Develop and implement strategies that increase employee usage and engagement across our products.
• Craft Product Communication & Experience: Create communication strategies that position HR products as essential resources, utilizing product data, user feedback, and engagement metrics to inform and optimize messaging.
• Leverage Analytics for Continuous Improvement: Use data insights from usage patterns, surveys, and feedback loops to refine and enhance the product experience, driving ongoing user satisfaction.
• Collaborate Across Teams: Partner with product managers, UX designers, HR tech experts, and data analysts to ensure seamless product implementation, continuous improvement, and adoption across the organization.
• Iterative Optimization: Use A/B testing, analytics, and feedback to continuously refine product messaging, features, and user journeys, ensuring ongoing engagement and product optimization.
• Scale Globally: Support the worldwide scaling of People Development initiatives, maintaining a consistent narrative and ensuring regional and cultural relevance across multiple locations.

You hold a degree in Business Administration, Human Resources, Communications, or a related field, and have a minimum of 4 years’ professional experience in digital product communication. You bring the following skills and qualifications:

• Digital Product Expertise: You understand the dynamics of digital product management, user engagement, data-driven decision-making, and growth marketing, and you have a proven track record of driving product success.
• Change Management: You’re skilled at influencing stakeholders, managing resistance, and driving large-scale product adoption across diverse teams.
• Digital Marketing & Communication: You excel at digital storytelling, internal communications, and user journey mapping, ensuring clear, actionable messaging that drives engagement.
• Collaboration Excellence: Your ability to collaborate effectively across cross-functional teams—including agencies, product managers, communications, and HR—is key to your success.
• Strong Communication with a Product Focus: You have a knack for crafting compelling communication campaigns that do more than inform— they engage and drive action.
• Analytical Acumen: You are comfortable analyzing success metrics such as user activity and retention rates, and tying them back to broader product goals and organizational outcomes.
• Multimedia Content Creation (preferred): Experience with tools like Adobe Premiere Pro, CorelDRAW, Figma, and Photoshop is an asset, allowing you to create professional, engaging content.
• Fluent in English: Your communication skills in English are at the highest level, ensuring you can connect effectively with our global workforce.
• Flexibility: You are open to occasional business travel to ensure alignment and engagement across various regions.

Benefits

We believe in balance between work and personal life. An attractive and extensive work-life balance portfolio guarantees lasting motivation for employees and thus a better quality of life, promotes physical and mental well-being and contributes to a positive work environment. All this with the aim of providing more freedom in reconciling work, career growth, private life and individual lifestyle. Therefore we offer to our employees over 25 different benefits to improve their personal and professional life in these areas:

• Financial benefits
• Benefits with focus on learning and development
• Benefits with focus on health and sport
• Benefits with focus on family and work – life balance
• Other benefits

For more information about our benefits click to Benefits

Salary

Final salary is negotiable.

We are offering base salary depending on seniority level and previous experience of candidate. In addition to base salary we provide variable part and other financial benefits. Base salary will not be lower than 2200 € /brutto.

Additional information

* Please be informed that our remote working possibility is only available within Slovakia due to European taxation regulation.