About the Role
Performs general and specific marketing duties and activities directed to secure sales, admissions and increase occupancy to the community in the shortest realistic time frame; facilitates resident transitions within the community.
What You’ll Do
As a member of our team you will have an impact on our clients through accomplishment of the following responsibilities:
- Effectively market community’s retirement programs; increase sales and prospect lead base by using a variety of contacts to include but not limited to: community outreach programs, in-house events and seminars, builds and maintains positive relationships with area discharge planners, and mailing brochures and other correspondence.
- Conduct community tours for future residents and other visitors; maintain timely communications with Director of Nursing, Administrator, Director of Assisted Living and other team members to assist with community openings and transfer needs within Independent Living, Assisted Living, The Harbor or Nursing areas.
- Communicates and coordinates with all departments regarding move-ins, move-outs, and transitions through various means including attendance to administrative meetings with healthcare team and other department directors for admissions meetings, transition team meetings and other administrative groups as requested.
- Coordinate with maintenance and environmental services departments regarding make ready conditions, upgrade requirements, and other refurbishment needs to expedite sales and move-ins.
- Timely answer telephone inquiries and return calls regarding community services and admission requirements; maintain accurate and complete inquiry files in Reps Lead Program; contact prospects by telephone or correspondence to arrange tours or follow-up for future admissions.
- Maintain accurate database of referral sources in the Reps Lead Program including but not limited to doctors, hospitals, discharge planners, home health services, and various other organizations.
- Complete, review, obtain appropriate signatures and process admissions documents accurately and completely in accordance with company policies and procedures; oversee, monitor and expedite the complete move-in process.
- Coordinate joint marketing/sales events with Independent Living Director of Sales.
- Conduct outreach visits to area resources that will provide immediate and future sales for the community; develop and maintain referral database from area resources and residents; develop and maintain monthly contact with these referral sources.
- Supervise, monitor, evaluate and provide accurate Reps Lead reports to Administrator and Executive Director on a regular basis.
- Provide guidance and direction to the marketing administrative assistant regarding maintenance of sales brochures, mail and phone correspondence, Reps reports and data entry, and other tasks associated with sales and marketing of the licensed areas of the community.
- Develop, communicate, implement and monitor short term and long term sales goals and objectives; monitor census daily and adjust weekly marketing plan in response to changes in market demand and census numbers.
- Maintain and increase occupancy to meet and exceed budgeted census numbers.
- Develop and expand knowledge and awareness of senior housing industry, sales and marketing trends, changes, methods, and techniques by establishing personal networks, building relationships with area discharge planners and other secondary referral sources.
- Assist in creating and updating community brochures, marketing and sales materials and program fliers.
- Contact vendors for graphics, printing, video and photography services; develop and maintain vendor relationships; ensure timely payment of invoices through accounts payable department and in coordination with the Director of Sales or other respective department directors affected by the charge.
- Timely and accurately submit reports, documentation, memorandums, and any other requested material according to required reporting guidelines.
- Submit articles and special interest stories to Buckner’s Communications Department for internal publications and website updates.
- Maintain compliance with all Buckner policies, procedures and requirements.
- Work successfully as part of a team and responsible for developing then maintaining strong working relationships with co-workers.
- Attend staff meetings and training as required.
- Perform general office tasks as required.
What You’ll Bring to the Team
To be successful in this role and a great addition to our team we need you to come with the following
- Requires basic understanding of a comprehensive field of knowledge normally acquired through attainment of a Bachelor’s degree. Minimum 1-3 years prior related experience preferred. Prior public relations/marketing experience preferred.
- Highly recommend having a license as a Licensed Nurse LVN with sales background.
- Knowledge of photography, videos and hospital or retirement admissions process preferred.
- Requires proficient ability to speak, read and write English.
- Requires ability to communicate effectively and professionally in writing.
- Work deals mostly with areas such as preparing and reading data and figures and visual inspection involving small details. Visual work is primarily close to the observer. Depth perception and field of vision (peripheral) are not as critical as the ability to distinguish small details and markings very near the observer.
- Requires ability to perform moderately difficult manipulation such as writing, typing, and foot and hand-eye coordination.
- Requires ability to speak clearly and make self understood in face-to face interactions; to articulate with extreme accuracy and precision to give directions, speak on the phone, intercom, etc.
- Requires ability to receive verbal instructions, answer phones, etc. with some background noise.
- Requires ability to concentrate on moderate to fine detail with some interruption; ability to attend to tasks/functions for more than 60 minutes at a time.
- Requires ability to establish and maintain effective working relationships with prospective residents, co-workers, vendors, residents; ability to be assertive in dealing with vendors and media, and proactive with prospective residents in seeking decisions about community sales and admissions.
- Requires ability to maintain confidentiality.
- Proficient working knowledge and ability to accurately and timely operate and perform computer related tasks with specific equipment and software applications required.
- Requires commitment to Christian principles and teachings both professionally and personally.
- Requires ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects.
- Requires ability to drive assigned vehicle(s) or personal vehicle, with appropriate state license, following all laws applicable; must provide proof of liability insurance and must be eligible to be insured under Buckner’s insurance policy.
- Requires ability to walk, stand and sit, sometimes for prolonged periods of time. Occasionally required to squat, climb stairs, kneel, twist and bend.
- Requires sufficient good health to properly discharge duties.
- Requires ability to travel as requested. Some overnight stays required.
Job Perks
At Buckner one of the ways we show value to our team members is by offering the following perks:
- Medical and Dental benefits for employees and their eligible dependents;
- Life insurance;
- Short Term and Long Term Disability benefits;
- Paid Time Off and Holidays;
- Retirement Savings Plan; and
- The 5-Star Fun Benefit: encourages employees to spread good cheer to their co-workers and others, creating a happy, healthy environment for all!
The same way we treat our employees is how we treat all applicants – with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.
The same way we treat our employees is how we treat all applicants – with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.