Embedded is the AI-powered Operating System for Consumer Healthcare. We are the engine for non-healthcare entities to launch, run, and grow their own consumer telemedicine brand — launch in minutes, not months. Brands choose among the modularized components that make up a digital clinic, with the no-code operating system functioning as the glue that seamlessly holds the components together. We’re starting with a focus on GLP-1s for weight loss in the US.
GLP-1s are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.
Our mission is to accelerate the global take-up of GLP-1s to solve obesity worldwide by building an AI-powered, consumer-led global healthcare system. We’re building the infrastructure to have served 100 million patients worldwide by the end of 2034. In so doing, we have the opportunity to become the world’s first trillion dollar healthcare company: the operating system for any non-healthcare entity to seamlessly offer consumer-led healthcare, globally.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $30M ARR. As a company, we’ve been cashflow positive for the last 18mo. We’re fast approaching 10,000 active customers with high NPS.
Almost all of this has so far been through our main D2C brand Fella. Embedded is still new.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.
You can read more about working at Embedded here: Working at Embedded Medical https://fella.notion.site/Working-at-Embedded-Medical-5b5c0a584af44de78ac7fb9b2cf8d993
We're backed by top healthcare & consumer investors:
Y Combinator
Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
AngelList Early Stage Fund (backed by Naval Ravikant)
BrandProject (venture-builder behind 2 unicorns)
The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
As a Health Coach at Embedded, you're an important part of the early team. You'll work closely with our Program Lead to deliver high-quality coaching to your fellas (Fella customers), using our in-app program and supporting protocols. You'll also collect feedback to shape our program & processes, then help implement those improvements. Your primary role is as a brilliant health coach, and you'll have ample room to shape Fella's future as we scale.
This role is fully remote, and is part-time (>20hrs/wk). You choose your working hours.
You'll work closely with Fella’s Founder Richie, and report directly to our Program Lead Jordan.
Individual Coaching
You'll be in charge of the program outcomes of your ~100 fellas. You'll triage fellas based on what type of problems they're facing, take them through the appropriate program material, and keep them engaged in the program. You'll be their point of call if they have questions about Fella. You'll be in regular contact with each of them:
1-1 calls every 2 weeks
1-1 texting in-between calls
Extra: Helping the Care team
You may be asked to help communicate fellas’ needs to the care team, raising these urgently ad hoc.
Hours: you're able to work at least 20 hours/week.
Education: You have a minimum of 1 Bachelors degree in a related area e.g. Psychology, Health Sciences, Behavioral Health, Nutrition, Sports Medicine etc.
Experience: You have 2+ years experience as a health coach, psychologist, therapist, dietitian - or something closely related.
Cognitive: We focus on psychological techniques (e.g. ACT & CBT), so you'll either need to be comfortable with these already, or happy upskilling quickly.
Empathy: You understand that obesity is a complex health condition with a wide range of interacting, biopsychosocial causes. You have a sound awareness of obesity stigma and the negative impact this has on people living with obesity.
Methodology: You are happy working to a tight protocol to guide your fellas through a structured in-app program, supported by 20-minute biweekly calls and text support.
Technology: You are tech-savvy enough to comfortably navigate your way around new software.
Resilience: This will be some of the most rewarding work you’ve ever done, but it won’t be easy. The program and protocols will be constantly iterated to improve as we scale. You'll need to run with the fast pace and keep your fellas engaged along the way.
Coaching skills
Communication: You are a compelling and caring communicator over video & text.
Friend: Many fellas have never opened up about this before, so you'll make your fellas feel comfortable by being personable. You'll know when and how to joke around with your fellas.
Sales: You may have inbound sales experience to help out the growth team if needed.
Customer Service: You have likely worked in a customer-facing role before, providing impeccable service as your default
Cultural skills
Managing yourself — You own your schedule, your habits, your happiness, your life. Your team-members help you flourish, but the eventual responsibility lies with you.
Seeing systems — You recognize the system which produces the outcome, and focus on improving the system to fix the true cause of an issue.
Positive-sum thinking — You think in terms of collaboration, not competition. You prioritize working alongside your teammates to serve our fellas, however that may look.
These are the core cultural standards to which we hold ourselves & our team-members at Fella:
Belief in the mission: we will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
Your life’s work: this will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
If we’re average we fail: we are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: that which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: we execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: we are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
Keep your head down: we’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: we live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.
🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”
Compensation: $15k-30k/yr total comp equivalent split between cash & equity
Professional development: $500/yr (pro-rated) budget for books, courses etc
Personal wellness: $500/yr (pro-rated) budget for gym, health apps etc
Vacation: flexible time off with a yearly minimum (>2 weeks/yr)
Remote: our team is fully distributed across the world and functions fully remotely
Flexible: you decide your schedule
Equipment: Macbook & WFH equipment provided if needed
What are we missing? We're still early so you get to shape our culture.
