Betr is seeking a talented and results-driven Head of User Acquisition. This role will be responsible for driving user acquisition strategies and campaigns to grow Betr's customer base. The Head of User Acquisition will work alongside the Head of Customer Retention, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value. The Head of User Acquisition will work closely with cross-functional teams to achieve aggressive acquisition targets and manage a team of 2 paid media buyers & affiliates team members.
*Ideally, this is an onsite role in our Miami HQ.
Responsibilities:
- Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and sportsbook (Betr Sportsbook) products.
- Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
- Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
- Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
- Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, and affiliate/partnerships.
- Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets that resonate with target audiences.
- Conduct regular A/B testing and experimentation to improve campaign performance and identify opportunities for scaling user acquisition efforts.
- Stay up-to-date with industry best practices, emerging trends, and new user acquisition technologies/tools, recommending innovative strategies to gain a competitive edge.
- Establish strong working relationships with external agencies, vendors, and partners to maximize user acquisition results.
- Prepare regular reports and presentations on user acquisition performance, presenting insights, recommendations, and progress against goals to senior management.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
- Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
- Strong understanding of digital and traditional marketing channels and platforms
- Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
- Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
- Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
- Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
- Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
- Passion for the online gambling industry and a customer-centric mindset.
