About this Role
Wealthfront is looking for a Head of Social Media to drive our social media strategy and reach more of our audience with creative content and campaigns.
Do you have a proven track record for launching and scaling social media channels? Do you love developing creative and engaging content that stands out from the crowd? Are you skilled at analyzing social data and iterating quickly? Do you want to work at a company that helps people understand financial concepts and grow their wealth? Then we want to hear from you!
We are looking for a self-starter with experience creating compelling personal finance content to oversee our social media strategy. You will report to Elly Stolnitz, Director of Consumer Comms and manage our Social Media Manager. You will partner closely with our Editorial Lead as well as our marketing, creative and product teams.
About the Communications team
The Communications team drives buzz and deepens brand affinity via owned and earned channels. We keep Wealthfront top of mind among an audience that ranges from clients to the press. We’re responsible for driving positive conversation and buzz about Wealthfront via media relations, social media, and editorial content.
We’re a remote-friendly team and open to candidates across the US.
This role will involve:
- Bringing our brand voice to life across our social channels and speaking to our audience in a way that is relevant to them.
- Working cross-functionally with marketing, product and design to execute on product launches and social campaigns.
- Creating strategies to scale existing channels and recommending new channels to explore and test.
- Developing creative consumer-facing campaigns that increase engagement and brand awareness.
- Collaborating with data science and consumer insights to measure the business impact of our social media channels.
Responsibilities
- Oversee and manage day-to-day execution of Wealthfront’s social media channels.
- Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives.
- Develop and implement strategies to increase followers and engagement on priority channels.
- Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue.
- Measure and analyze the business impact of Wealthfront’s social channels and develop strategies to improve outcomes.
- Manage social media team members, establish clear goals and benchmarks for channels and campaigns, and use data to iterate on content strategy.
- Stay on top of social media trends and flag relevant opportunities to insert Wealthfront into the conversation.
Requirements
- 8-12 years experience in social media management within a consumer-facing tech company. Prior experience in fintech or finance is preferred but not required.
- Proven track record of launching and scaling social media channels, developing and managing cross-functional campaigns, and significantly increasing engagement and follower count.
- Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry, with particular experience on Instagram and LinkedIn.
- Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts. Experience with graphic design/video creation is a huge plus.
- Demonstrated ability launching complex cross-functional projects, including social-first giveaways/sweepstakes and campaigns with demonstrated business impact.
- Experience managing and/or mentoring junior team members as well as agency partners.
- Excellent cross-functional project management skills and ability to distill and present key insights to company stakeholders.
- Passion for learning about and improving your own personal finances. Previous experience creating content about personal finance and/or investing is a huge plus!
Estimated annual salary range: $145,000 - $182,000 USD plus equity and discretionary bonus.
Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
About Wealthfront
Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built one of the first automated investment products that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee. We then expanded. We now work with partner banks to offer exceptional banking features through a Wealthfront Brokerage Cash Account, which makes it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $70 billion of our client’s hard earned money, pioneering the robo-advisor category and transforming the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions.
Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially in a way that’s transformational to their lives and their long-term future.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
