Are you ready to rethink your routine? We are looking for an ambitious and passionate leader to head up the Lifecycle Marketing team and help us take our business to the next level. Reporting into our Director of Performance Marketing and line managing our Lifecycle Manager, we need someone who is highly analytical, with strong leadership qualities. You will play a crucial role in the growth and future success of Trinny London, shaping the global retention marketing strategy and demonstrating the value of email and SMS channels.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
The Role
- Develop smart strategies to grow LTV and improve purchase frequency ultimately resulting in a more loyal customer base
- Identify key areas of opportunity through cohort analysis and size and prioritise these within the lifecycle team roadmap
- Spearhead innovative campaigns to enhance communications with particular customer segments with the ambition of promoting them to higher value customer statuses
- Craft experiments to measure the value of proposed new campaign strategies and iterate to further improve performance
- Collaborate with BI to better understand customer behaviour and product preferences, ensuring enhancements and personalisation of our customer communications are always data driven
- Collaborate with the Head of Ecommerce to determine incentives and personalisation mechanics for particular cohorts and prioritise any required technical development
- Own and optimise our marketing opt in strategy maximising growth in our addressable database, staying abreast of industry changes and regulations
- Coach and mentor our Lifecycle Manager and share the long term vision for retention activities with the wider lifecycle marketing team
- Collaborate with the Director of Performance Marketing on the development of enhanced reporting for lifecycle channels
- Support with returning customer forecasting and tracking against wider business targets, ensuring upcoming activity will enable targets to be met or exceeded
- Concisely share updates on key projects with senior stakeholders
- Review and assess alternative tech solutions and communication methods
Requirements
- A curious mindset with a natural flair for analysis - loves all things data, and experimentation!
- An adept communicator, experienced in providing clear and succinct updates to senior stakeholders
- At ease with working in a dynamic environment, prioritising competing tasks,identifying quick wins and sizing work based on impact and effort
- Seeks out efficiencies and improvements to processes and ways of working
- Methodical and solutions orientated
- Industry knowledge of relevant MarTech and comfortable establishing the best tech stack and solutions to target segments effectively
We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Flexible working with core working hours
- Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash
- An annual personal training and development budget
- Enhanced family friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be the best versions of themselves.
We’re committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas and experiences.
