Head of Retail - Youfoodz (m/f/x)

The Head of Retail reports to the Managing Director of Youfoodz and is responsible for the growth and performance of Youfoodz Retail vertical; and strengthening our presence in key retail channels. In this role, you will join the Senior Leadership Team of HelloFresh ANZ, have ownership of the Retail P&L for Youfoodz and be responsible for delivering on the next-step of growth and performance in Retail for Youfoodz. 

What you get to do…

You will have the opportunity to “think-and-do” – leveraging your commercial business acumen, deep knowledge of Retail and cross-functional leadership capabilities; all the while shaping the growth trajectory of one of the highest-growth businesses within one of the fastest growing food technology companies in the world. Specifically, you will…

• Work closely with the Managing Director to set the strategic direction, develop and execute strategic Retail sales/marketing plans to drive above-market growth, deliver profitability and increase market share. 
• Leverage your own (and cultivate new) deep, strategic and impactful relationships with retailers and retail networks, ensuring alignment with company objectives.
• Set the commercial agenda and channel partner strategy with the account management team to engage and grow key accounts across Retail channels. . 
• Work with the sales leadership team to effectively deploy field sales teams by account tier; and sign-on new accounts and channel partners.
• Collaborate cross-functionally with Operations, Product/Innovation teams to bring the most exciting Youfoodz products and concepts to life within Retail.
• Analyze market trends, sales data, and customer insights to inform strategy and decision-making
• Maintain a real-time view of competitive movements in the market and Youfoodz position and advantage vis-a-vis competitors. 
• Work closely with the Youfoodz brand team to translate the Go-to-Market strategies into impactful messaging, creatives and activation plans.
• Monitor and report on the performance of retail initiatives, making adjustments as necessary incl. to approaches and activations of retail marketing campaigns
• Collaborate closely with the online (B2C) marketing team to ensure consistency of approaches, offerings and messaging across verticals.
• Represent the company at industry events, trade shows, and key account meetings to promote our brand and products

You have/are..

• 10+ years experience in Retail, sales, marketing and/or business management – having worked in commercial management and/or sales leadership roles; specializing in FMCG, F&B, and/or Retail.
• Extensive experience in and a passion for marketing and sales.
• Proven ability to build and maintain strong relationships with retailer partners and key accounts
• Experienced record of results-oriented leadership of teams across account management, field sales, and marketing.
• Autonomous, proactive, and entrepreneurial.
• Strong commercial acumen with a strong understanding of retail economics and market dynamics – having overseen sales teams, and led revenue acceleration programs.
• Capacity to assess trade-offs and risks in strategy and decision-making.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
• Bachelor’s degree in Business Administration, Marketing, or related field; MBA is a plus.
• Excellent analytical, communication, and interpersonal skills.
• Adhere to highest ethical standards and exercises independent judgment.
• This position requires 20-30% travel to various locations for client meetings.

And in addition…

• Opportunity to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase.
• Flexible working arrangements - hybrid work policy. 
• Egoless environment, flat hierarchies, constant learning with room for personal growth.
• Free access to Headspace.
• HelloFresh Academies - monthly internal learning & development. 
• A diverse and vibrant international environment, with offices in 18 countries.
• Company discount - 40% off HelloFresh & Youfoodz boxes.
• Onsite gym at the facility (Brisbane).