The Head of Retail reports to the Managing Director of Youfoodz and is responsible for the growth and performance of Youfoodz Retail vertical; and strengthening our presence in key retail channels. In this role, you will join the Senior Leadership Team of HelloFresh ANZ, have ownership of the Retail P&L for Youfoodz and be responsible for delivering on the next-step of growth and performance in Retail for Youfoodz.
What you get to do…
You will have the opportunity to “think-and-do” – leveraging your commercial business acumen, deep knowledge of Retail and cross-functional leadership capabilities; all the while shaping the growth trajectory of one of the highest-growth businesses within one of the fastest growing food technology companies in the world. Specifically, you will…
- Work closely with the Managing Director to set the strategic direction, develop and execute strategic Retail sales/marketing plans to drive above-market growth, deliver profitability and increase market share.
- Leverage your own (and cultivate new) deep, strategic and impactful relationships with retailers and retail networks, ensuring alignment with company objectives.
- Set the commercial agenda and channel partner strategy with the account management team to engage and grow key accounts across Retail channels. .
- Work with the sales leadership team to effectively deploy field sales teams by account tier; and sign-on new accounts and channel partners.
- Collaborate cross-functionally with Operations, Product/Innovation teams to bring the most exciting Youfoodz products and concepts to life within Retail.
- Analyze market trends, sales data, and customer insights to inform strategy and decision-making
- Maintain a real-time view of competitive movements in the market and Youfoodz position and advantage vis-a-vis competitors.
- Work closely with the Youfoodz brand team to translate the Go-to-Market strategies into impactful messaging, creatives and activation plans.
- Monitor and report on the performance of retail initiatives, making adjustments as necessary incl. to approaches and activations of retail marketing campaigns
- Collaborate closely with the online (B2C) marketing team to ensure consistency of approaches, offerings and messaging across verticals.
- Represent the company at industry events, trade shows, and key account meetings to promote our brand and products
You have/are..
- 10+ years experience in Retail, sales, marketing and/or business management – having worked in commercial management and/or sales leadership roles; specializing in FMCG, F&B, and/or Retail.
- Extensive experience in and a passion for marketing and sales.
- Proven ability to build and maintain strong relationships with retailer partners and key accounts
- Experienced record of results-oriented leadership of teams across account management, field sales, and marketing.
- Autonomous, proactive, and entrepreneurial.
- Strong commercial acumen with a strong understanding of retail economics and market dynamics – having overseen sales teams, and led revenue acceleration programs.
- Capacity to assess trade-offs and risks in strategy and decision-making.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
- Bachelor’s degree in Business Administration, Marketing, or related field; MBA is a plus.
- Excellent analytical, communication, and interpersonal skills.
- Adhere to highest ethical standards and exercises independent judgment.
- This position requires 20-30% travel to various locations for client meetings.
And in addition…
- Opportunity to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase.
- Flexible working arrangements - hybrid work policy.
- Egoless environment, flat hierarchies, constant learning with room for personal growth.
- Free access to Headspace.
- HelloFresh Academies - monthly internal learning & development.
- A diverse and vibrant international environment, with offices in 18 countries.
- Company discount - 40% off HelloFresh & Youfoodz boxes.
- Onsite gym at the facility (Brisbane).
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
Europe: [email protected].
APAC: [email protected]
United States: [email protected]
Canada: [email protected]
