FormAssembly is growing fast and we are excited to add a Product Led Growth position to help understand and scale our platform to capitalize on engagement revenue for the next aggressive phase of our growth. This position is a key part of the business and will sit in the Product Organization under the CPO.
What will your contribution be?
- Overall revenue responsibility for the Self Service portion of the business
- Focus on identifying and owning key growth and conversion drivers for self service
- Understand and document the platform’s end to end user journey and conduct research to analyze product usage and customer engagement behavior that leads to expansion and upsell opportunities
- Ability to run short term tests and refine marketing approaches using measurable outcomes with the goal of achieving improved Customer Lifetime Value from a bottom’s up approach (user led)
- Create a cohesive justifiable strategy and/or framework around product led growth. (Example: activation, start, discovery, convert, scale)
- You will work with Marketing and CS to understand the activation journeys, start messaging for users, retention profiles and provide recommendations on solving for areas of improvement
- You will work with Product Managers to understand the platform initiatives and where self service automation can be implemented.
- You will be responsible for our trial experience including sign ups and conversions and measure metrics against the business goals.
- This position does not require direct people management, but will be interacting with executive stakeholders on a daily basis
- This is a non-executive product line leadership position
How will you be successful here?
- Know how to be the general manager of your area
- Have a genuine curiosity to experiment with a fail fast mentality and measure the impact against the business goals
- An understanding and prioritization of the initiatives that will drive the most significant impact
- A willingness to fearlessly question assumptions and challenge the status quo
- Have great conversations and consolidate findings and evangelize with good presentation skills
- The ability to identify and reduce friction in the user experience and have a customer experience first mindset
- Strong analytical skills and be data-driven with every justification or assumption
- Diplomacy to successfully work with a cross-functional team and with different departments to drive your objectives
Requirements
- 5+ years of experience
- Experience working for a SaaS platform; B2B or B2C
- Experience working for a high growth startup or company
- Experience managing a revenue generating product line with growth needs
- MBA with an engineering or technical undergrad would be a plus!
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
You'll be joining a talented and fun team, working together to build something great!
Total Compensation: $115,000 - $200,000
