Head of Product

Overview

BrightLocal is a product-led growth (PLG) business that thrives on delivering exceptional value and innovative solutions to our customers. As we embark on our next phase of growth we are looking for an inspiring, proactive, and commercially-driven Head of Product to join our team and drive our product strategy and development.

As our Head of Product, you will develop and execute a robust product strategy based on the product vision set by the CEO, CTO, and senior leaders in the business.

You will contribute to shaping this vision, but your primary objective will be to translate it into actionable strategies that deliver measurable outcomes. You will lead, inspire, and empower a team of product managers, guiding them to create and own their product roadmaps that consistently deliver value for our customers.

You will collaborate closely with colleagues across the business to gather and share valuable customer and market insights. This collaboration will increase our collective understanding and inform strategic actions that drive growth and commercial success. Your ability to develop and communicate these insights will be crucial in aligning the whole company around a clear and consistent product strategy.

Your approach will be commercially minded and focused on delivering tangible results that delivers high levels of customer satisfaction and fuels our business growth.

Your strong leadership will drive product innovation, foster a customer-centric mindset, and have a big influence on the company's strategic direction.

We have a clear mission and ambitious goals, and the Head of Product is key to achieving them. Join us and help us shape the future of local SEO for marketers worldwide.

Product Strategy

• Deeply understand and appreciate the needs, challenges, and opportunities faced by our brand and agency customers;

• Build effective relationships and processes across the business to ensure proactive sharing of insights and feedback that guides product decisions and fosters a customer-centric culture;

• Develop a successful product strategy built around the product vision and company strategy that delivers great value for customers and commercial success for BrightLocal;

• Take every opportunity to communicate the product strategy to the business, ensuring high levels of understanding and buy-in within every team;

• Define and set product KPIs, and establish measurement frameworks and analytics to track the performance of all products and features.

Product Roadmap and Delivery

• Steer the product roadmap by empowering your Product Managers (x4) to be outcome-focused, think commercially and work collaboratively when setting their roadmaps;

• Drive the right product outcomes for the business by balancing quick wins with strategic, long-term product development and maintaining a stable and solid platform;

• Establish clear and robust processes at all stages of the product life cycle, from discovery and validation to delivery and iteration.

• Foster a culture of innovation and iteration, ensuring testing and data-driven decision-making is the standard across the product team;

• Ensure your PMs proactively and passionately communicate their roadmaps across the business, ensuring clarity on priorities and delivery status at all times;

• Collaborate with our CTO, Engineering Managers and Engineering team to ensure we have the right tools, processes, and ceremonies to ensure fast and efficient product delivery.

Usability and Product Design

• Champion high-quality product design and excellent user experiences;

• Ensure effective collaboration between Product Managers, Product Designers, and Developers;

• Guide our generative research and ensure our research methods yield valuable insights;

• Support the Product Design Lead to ensure design processes are efficient and deliver an exceptional user experience.

Team Leadership and Management

• Embody and champion our company beliefs every day and be a role model to everyone in the business;

• Nurture a high-performing team through clear and direct feedback, regular 1-1s, and quarterly reviews;

• Inspire the entire Product team (Product Managers, Product Designers, and UX Researchers) and guide their thinking and actions from design to delivery to feedback and iteration;

• Ensure every individual reaches their full potential by providing thought leadership and investing in continuous improvement and career growth.