We’re on a mission to revolutionise how fashion lovers engage with our platform. We’re not just an app; we’re an experience. Our consumers spend hours exploring fashion, discovering new styles, and engaging with our vibrant communities. Now, we’re building the next generation of ASOS – evolving from ASOS v1 to v2 – creating a platform that drives deeper engagement, adopts new customers, and transforms the online shopping experience.

We’re looking for a Head of Product to shape the vision for the future customer experiences, and lead the transformation of our ASOS app. You’ll play a pivotal role in defining and executing our next-generation app strategy, collaborating with Product Designers, Engineering, and wider business leaders and teams to bring this vision to life. You’ll lead and mentor a team of 5 Product Managers within a broader Product team of up to 60 professionals, ensuring alignment with business goals and fostering innovation.

Reporting to the EVP Product (Chief Product Officer), you’ll work with innovation, driving continuous innovation to create customer experiences that are tailored, inspiring, and seamless.

This is one of the most visible roles at ASOS, offering high reward and the opportunity to shape the future of digital fashion retail. If you’re ready to take on a high-impact role in an exciting, fast-paced environment, we’d love to hear from you.

This is a hybrid working role, with an expectation to be in our London office a minimum of 3 days per week.

Key Responsibilities

• Lead the development of a best-in-class customer experience, ensuring it’s engaging, personalised, and effortless.
• Define and shape the vision for ASOS App v2, working closely with Product Designers and cross-functional teams to bring it to life.
• Build and launch new products that enhance engagement, loyalty, and navigation across the ASOS platform.
• Drive initiatives that improve product discovery, personalisation, and AI-generated styling recommendations.
• Develop features that build customer confidence in shopping – from size and fit guidance to influencer-driven content.
• Deliver a roadmap that balances short-term execution with a bold two-year strategic horizon.
• Partner with Engineering, Data Science, and Design teams to deliver products that customers love.
• Take calculated risks to push boundaries and create a standout shopping experience.
• Lead and mentor a team of Product Managers, ensuring alignment with business goals and fostering innovation.

• Proven experience leading large-scale digital product transformations, ideally within eCommerce, fashion, or consumer-facing platforms.
• Strong track record in launching major product features, loyalty programs, or navigation redesigns.
• Product experience working in a B2C environment.
• Experience working in Agile environments, delivering in two-week sprints.
• Data-driven mindset with the ability to use insights to drive decision-making and product iterations.
• Passion for fashion, digital experiences, and personalisation.
• Ambition, and a commitment to high-impact work.
• Leadership experience, with the ability to inspire and drive high-performing teams.

BeneFITS’

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits