ActiveCampaign is seeking a senior leader for Postmark, our transactional email product and business unit. The successful candidate will lead the growth of transactional email at ActiveCampaign. This role will drive the vision and strategy for the product, identify key commercial opportunities and segments within the industry, and be a key partner to complement the core ActiveCampaign business.
This role will report to the Chief Product Officer and partner closely with key leaders of the Executive Leadership Team (ELT) and a range of internal stakeholders, including Engineering, Sales, Marketing, and Customer organizations.
As Head of Postmark, the focus will be on defining and building the commercial strategy for business growth. Through a matrixed leadership structure, you will highly influence the product roadmap and support the optimal way to drive revenue growth and support the Postmark customer base.
What your day could consist of:
- Build and execute the commercial strategy for our transactional email business unit
- Define the Postmark product strategy to lead in the overall transactional email market and lead product and engineering teams through execution
- Analyze the current competitive landscape to define Postmark’s positioning in the market and build the product roadmap
- Define Postmark’s ideal customer profile
- Partner with ELT-level leaders in Sales, Product, Marketing, and Customer to ensure all teams are focused on supporting all customers’ needs
- Develop an optimal pricing and packaging strategy
- Facilitate alignment with a cross-functional team to achieve product KPIs (ARR, NRR, etc.)
- Lead and inspire all team members contributing to the growth and success of our transactional email business
- Assess current and future needs of the Postmark business unit
What is needed:
- You have a deep understanding and passion for the tech landscape, with a deep understanding and background in transactional and bulk email, along with best practices for email sending
- You have experience leading high-performing, multi-functioning teams in a matrixed environment
- You have directly held and delivered revenue targets and demonstrated commercial success in previous roles – particularly with building growth levers generating new business and onboarding new customers
- You understand how to work within an incredibly fast-scaling business and have the energy and passion around that
- You devise unique ways to solve problems, you’re able to connect the dots and nail down the root causes of problems. You don’t easily take no for an answer and are effective in translating strategic directions into action
- You’re willing and able to get your hands dirty alongside your teams
- You can lead through ambiguity, take on complex strategic and operational initiatives, and scale effectively across a large organization and distributed teams
- You will be able to demonstrate the ability to work cross-functionally to drive a unified strategy
- You have strong time management and prioritization skills to support a wide and global portfolio of business
- You have excellent verbal and written communication skills and a relentless attention to detail
- You can successfully determine the ROI on partnership opportunities, measuring investment and revenue, and able to articulate this to stakeholders
- You have a global view and direct experience with building out operations, teams, and programs, ideally within EMEA
- You have a clear passion for the SaaS/MarTech space and can be an evangelist internally and externally, ideally for small businesses
- You are a charismatic and inspiring leader that people want to follow
About ActiveCampaign:
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
