Head of Performance Marketing, Taiwan

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.  

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.  

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.  

Job Summary:

We are seeking an experienced and strategic Head of Performance Marketing to lead our performance marketing efforts in Taiwan. This is a Director level role and will be responsible for driving and managing a multi-million dollar budget, building a world-class team, and leveraging advanced Mar tech and analytics to optimize spend and maximize ROI. The right candidate will have a deep understanding of the changing landscape in performance marketing and a proven track record of driving business growth.

What You Will Do:

• Budget Management and Strategy Development & Execution: 

- Drive a multi-million dollar performance marketing budget to meet acquisition and retention goals.

- Develop a clear and concise strategy to deliver overall revenue goals within financial guardrails.

• Build a high performance team across key channels like Search, Paid Social, Affiliates and more.
• Lead the development and deployment of world-class MarTech infrastructure to optimize marketing spend and efficiencies.
• Utilize, deep analytics and data science to to understand customer and channel performance and user journeys.
• Lead experiments to continuously learn and improve marketing operations 
• Take full ownership of performance marketing budget and its impact on the business.

Essential Qualifications

• 10+ years of experience in performance marketing (pref B2C) and at least 5 years leading a full scale performance marketing / app growth team with multi million dollar budgets using multiple channels.
• T shaped expertise: 

• • Deep expertise in at least one performance marketing channel like Search, Display, or affiliates and experience in leading other channels in a multi-million dollar spend environment with high transparency and agility on reporting and optimization
  • Deep understanding of the evolving digital marketing landscape with emergence of AI, social commerce platforms and the changing role of search on how to best optimize spends and ROI.
  • Expertise in growing app adoption to drive purchases from commerce focussed tech companies.

• Possess a data driven mindset:
• • A proven track record of using data to optimize spend across publishers like Meta and Google and an ability to analyze and present data driven solutions to business problems.
• Attribution & optimization:
  • Demonstrable experience using complex attribution methods to drive business growth.
• A deep understanding of ios and aos specific growth strategies and limitations.
• Engineering background with a degree in business / data science / analytics is preferred.