FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures. FairMoney maintains a strong international presence, with offices in several countries, including France, Nigeria, Germany, Latvia, the UK, Türkiye, and India. In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.
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About the Role
As the Head of Performance Marketing for FairMoney’s lending business, you will hold a pivotal leadership role in steering our growth initiatives. You will be responsible for developing and executing a comprehensive customer acquisition strategy across Paid Social, SEO, PPC, Affiliates, and Display channels. Collaborating closely with cross-functional teams, including Product, CRM, and Operations, you will ensure optimized conversion rates, customer satisfaction, and retention metrics. Your leadership will be vital in driving FairMoney’s market presence and achieving our ambitious growth targets.
Responsibilities
Strategic Leadership
- Growth Strategy Development: Design and implement the customer acquisition strategy aligned with overall business objectives.
- Cross-Department Collaboration: Coordinate with various teams (Product, CRM, Operations) to support and enhance growth initiatives.
Performance Management
- KPI Monitoring: Track and analyze key performance indicators related to acquisition, activation, engagement, retention, and reactivation.
- Customer Success Metrics: Collaborate with the CRM team to challenge and improve customer retention and satisfaction.
Team Leadership
- Lead and Mentor: Manage and inspire a team of marketing professionals, fostering a culture of innovation and excellence.
- Resource Allocation: Oversee the budgeting process for performance marketing efforts, ensuring optimal allocation of resources.
External Partnerships
- Stakeholder Engagement: Identify, negotiate, and coordinate with external partners, including digital marketing agencies and technical providers.
- Market Exploration: Stay abreast of emerging acquisition and retention opportunities, implementing A/B testing to drive continuous improvement.
Innovation and Optimization
- Product Influence: Provide insights on product updates and enhancements based on customer feedback and conversion metrics.
- Data-Driven Decisions: Utilize strong analytical skills to interpret data and guide strategic decisions that align with business goals.
Requirements
- Education: Bachelor’s/Master’s degree in Marketing, Business, or a related field.
- Experience: 5+ years of experience in performance marketing, with a proven track record in leadership roles within a Fintech, E-commerce, or tech environment.
- Industry Knowledge: Prior experience in the Digital Lending or NBFC industry is a plus.
- Technical Proficiency: Excel power user with a solid understanding of financial budgets and analytics tools.
- Analytical Mindset: Strong quantitative analysis skills and an ability to derive actionable insights from data.
- Communication Skills: Exceptional verbal and written communication skills; fluency in English is required.
- Detail Orientation: Meticulous attention to detail to ensure the delivery of high-quality content and marketing campaigns.
- People Management: Proven ability to lead, develop, and inspire a diverse team of marketing professionals.
Benefits
- Paid Time Off
- Family Leave (Maternity, Paternity)
- Training & Development budget
- Remote Work
Recruitment Process
- Screening call with a member of the Talent Acquisition Team- 30 minutes
- Interview with Hiring Manager - 45-60 minutes
- Take-Home Assignment
- Panel Discussion based on the Take-Home Assignment
