Head of Mass Market

Who we are:

We’re a pan-European digital wealth manager with 130,000 active investors (growing fast!) and over €5 billion invested on our platform. With 220+ people across 4 offices in Italy and the UK, we’re supported and funded by Poste Italiane, Cabot Square Capital, United Ventures and Allianz. We started in 2011 in Milan with a simple vision - to help more people improve their financial well-being by making personal investing straightforward and accessible through technology. Fast forward a few years, and we’re known as one of the most innovative fintechs headquartered in the heart of London.

Mission

To provide investment solutions and advice to protect and grow client wealth through time.

Our Core Values:

We’ve built our business on three Principles:

• Relationships are our first asset: We’re one team, built on trust, honesty and transparency. We value our relationships above all else.
• Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, diversity is the foundation of our competitive advantage. We value our employees for who they are – their backgrounds, experiences, talents, knowledge and individual differences. This is what makes us better at what we do. To accommodate our different needs and commitments, we offer flexible working to all. Our individual impact and output is what counts most.

About the role:

The Head of Mass Market will be responsible for defining and executing the commercial strategy for the Mass Market segment, driving growth and strengthening the company’s presence in this key market. The ideal candidate will have a strong customer focus, solid experience in wealth management, specifically distribution of investment products to retail, and an innovative approach to sales and product marketing.

Key Responsibilities:

Strategic and team leadership

• Develop and execute a comprehensive farming and retention strategy for the Moneyfarm Mass Market Segment, focusing on improving engagement effectiveness and customer experience and consequently increasing business volumes
• Be the ultimate responsible for the Mass Market segment results and achievements.
• Coordinate and inspire a cross-functional team, including Investment Advisor, Marketing and Product development, fostering a collaborative and high-performance culture
• Identify customer's needs, pain points, and competitive threats to shape the segment’s strategic direction
• Mentor and develop team members, building capabilities to support business objectives
• Promote a culture of innovation, agility, and customer-centricity within the team

Proposition evolution and digital innovation

• Drive segment growth through a combination of digital product innovation, new commercial initiatives, and new customer engagement tactics
• Drive the creation and enhancement of products and solutions tailored to the Mass market customers, ensuring accessibility, affordability, and user-friendliness
• Collaborate with product, tech, and design teams to develop features that meet the financial goals of mass-market consumers
• Leverage data analytics and AI-driven insights to deliver personalised wealth management services at scale
• Drive the adoption of automation and AI tools to enhance customer experience and optimise cost efficiency.

Go-to-Market Strategy

• Lead the design and implementation of marketing and distribution strategies that drive customer acquisition and retention across digital channels
• Partner with digital marketing teams to craft campaigns that target and convert the mass market audience.

Performance Monitoring & reporting

• Monitor segment performance, customer behaviour, and market trends to adjust strategy as needed.
• Provide regular reporting to senior leadership on the segment’s progress, challenges, and opportunities

Requirements

• Bachelor’s degree in Business, Finance, Economics, or a related field; MBA or equivalent advanced degree preferred.
• 8+ years of experience in digital product management, with at least 5 years in a leadership role. Wealth management or financial services are relevant plus
• Proven track record of driving growth in the digital channel, preferably within fintech environments.
• Understanding of digital wealth management platforms, customer segmentation, and digital marketing strategies.
• Demonstrated experience in automating and scaling processes ideally with the use of AI
• Ability to interpret financial metrics, customer insights, and business intelligence to optimize performance
• Experience with KPIs such as CAC, CLV, AUM per client, and conversion rates
• Experience leading cross-functional teams and managing complex projects
• Good communication and interpersonal skills
• CRM tools knowledge (Salesforce) as a plus