The Role
The Head of Marketing will report directly to the CEO and work closely with the head of departments across product, engineering, design, and ecosystem. The ideal candidate will have a proven track record in developing and executing effective marketing strategies, managing brand identity, leveraging social media and content marketing, and building a network of influential key opinion leaders (KOLs).
Responsibilities
- Craft a comprehensive marketing strategy that aligns with the company's goals and objectives, with an eye for pragmatic execution and speed of iteration
- Maintain and enhance our brand's identity and voice across all platforms, ensuring consistent messaging and visual branding in all external communications
- Oversee our social media strategy and lead the content marketing efforts, including the creation and distribution of relevant, valuable, and consistent content to attract and retain a clearly defined audienceIdentify and build relationships with key opinion leaders and proactively manage them to ensure we maintain a strong presence across the industry
- Lead PR and events management efforts and identify strategic activation opportunities
Requirements
- Have proven track record of assisting web3 projects in launching successful products from 0 to 1
- At least 5 years of general marketing and content strategy experience
- Deep understanding of the influencer space in web3 and how to build a strong network with the right long-term incentive alignment
- Strong writing skills and experience in working with short and long-form content
- Ability to strategize and execution as individual contributor, and manage a growing team over time
