Key Objective of Role
The person we are looking for is a strong commercial or product marketing leader who is analytical, and strategic and who can implement and understand product/customer experience and has experience in digital and segment marketing. The person would lead Jobsdb’s B2C (Candidates) and B2B (Hirers) segments across all marketing communication touchpoints.
Based in our Jobsdb office in Hong Kong, the Head Of Marketing plays a key role in delivering the company’s long-term vision and growth ambitions by:
- Driving the strategic marketing direction and proposition for Jobsdb in Hong Kong in the eyes of the candidates and hirers.
- Develop the strategic marketing plan in alignment with the business objectives of the country.
- Providing inputs to the strategic local and regional programs, championing the needs of the local market and consumers.
- Lead and oversee the country's marketing operations/plans and drive achievement of brand and business performance metrics. Example: acquisition, usage, retention.
- Drive creation and execution of local insights-driven programs, ie, candidate & hirer segment plans, social media management, PR programs, partnerships and performance marketing.
- Proactively evaluate and understand market needs vis a vis products and services offered, ensuring that our offerings are competitive and ahead of industry requirements, allowing us to provide amazing service that results in customer loyalty.
- Build and drive a team of motivated individuals who are committed towards organizational purpose and goals, infusing in them the values and culture of SEEK Asia
- Ensure smooth teamwork between local teams, regional counterparts and inter-unit partners, creating a culture of collaboration and excellence.
The Team you will work closely with:
- The Chief Marketing Officer, Regional Head Of Country Marketing, and the regional functional teams within Marketing (Digital Marketing, Martech, Social/PR, Segment Marketing and Brand).
- The JobsDB Hong Kong leadership team; Managing Director, Sales, Operations & Finance.
- Various cross-functional teams in the organization Product and Technology Team, Commercial Excellence, Product Delivery, Regional Sales Operations, etc.
The successful candidate will have:
- A bachelor’s degree or MBA from a reputable institution.
- 15 years of experience in consumer-facing organisations, digital or online business with strong business acumen and entrepreneurial mindset.
- Experience in B2B2C, B2B segments are welcomed.
- At least 5 years of experience leading a Marketing team with total full-funnel marketing exposure.
- A track record of having tackled genuinely ambiguous and strategic problems (i.e. where to play, how to win).
- Proven experience in developing creative fact-based growth strategies.
- Highly analytical, structured thinker with strong problem-solving skills.
- A passion for experimentation and growth hacking.
- Ownership, drive - delivering outcomes with cross-functional, cross-market teams.
- Ability to establish relationships and influence senior stakeholders from a range of cultures.
- Collaborative and empathetic work style. A high degree of humility and willingness to “get stuck in”.
- Trilingual both written and spoken – English, Cantonese & Mandarin (preferred)
- Candidates with a background in a consultancy or high-growth startup will also be considered.
Desired Values
- Believed in aiming high to deliver world-class results and yet, not forgetting to care for others and contribute to the team’s success.
- Future and forward-thinking in developing solutions with an entrepreneurial mindset to challenge the status quo.
- Strong ‘can-do’ attitude, always seeking to innovate and excel.
At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.
We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.
Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.
SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.
