Head of Marketing

Responsibilities:

• Strategic Leadership:
• Develop and execute comprehensive regional marketing strategies tailored to the MENA market, aligned with corporate objectives and market dynamics.
• Lead the planning, implementation, and optimization of multi-channel marketing campaigns across digital, social, events, partnerships, and more.
• Set KPIs and oversee the measurement of marketing performance to ensure the achievement of revenue and brand growth targets.
• Identify and leverage market trends, consumer behavior, and regional insights to inform marketing strategies.
• Collaborate with senior leadership, regional and global teams to ensure alignment on strategic initiatives and goals.


• Team Leadership:
• Lead and mentor a high-performing team of marketing professionals, including Social Media Managers, Events Managers, Strategic Partnership Managers, and Marketing Managers.
• Foster a collaborative, innovative, and results-driven culture within the marketing team.
• Provide clear direction, feedback, and professional development opportunities for direct reports.
• Manage resource allocation and ensure the efficient use of budget and personnel across the team.


• Brand & Market Positioning:
• Oversee the development of localized marketing content and campaigns that resonate with target audiences in different MENA markets, while maintaining global brand consistency.
• Ensure the brand’s voice is consistent across all channels and aligns with the region's cultural nuances.
• Strengthen brand presence and build long-term relationships with customers, influencers, and other stakeholders.


• Digital Marketing & Social Media:
• Oversee the management and execution of regional digital marketing initiatives, including SEO, SEM, content marketing, and social media strategies.
• Ensure social media channels are optimized for engagement, growth, and brand consistency.
• Lead the content strategy for social media platforms, including Instagram, Twitter, Facebook, LinkedIn, TikTok, etc., focusing on engagement, community building, and brand advocacy.


• Events & Partnerships:
• Manage and oversee the planning and execution of both virtual and in-person events in the region, including conferences, webinars, exhibitions, and promotional activations.
• Identify and pursue strategic partnership opportunities with key organizations, influencers, and stakeholders to enhance brand presence and drive business growth.
• Negotiate sponsorships, co-branded campaigns, and partnerships to maximize brand visibility and ROI.


• Performance Analysis & Reporting:
• Use data-driven insights to track, measure, and optimize marketing campaigns across all touchpoints.
• Provide regular reports and performance updates to senior management, showcasing campaign results, ROI, and areas for improvement.
• Lead the use of CRM, marketing automation, and analytics tools to drive marketing effectiveness.

Requirements

• Experience:
• 8-12+ years of experience in marketing, with a minimum of 5 years in a senior leadership role in a multinational organization or within the MENA region.
• Proven track record in managing and scaling marketing teams across various disciplines (social media, events, partnerships, digital marketing, etc.).
• Strong understanding of MENA market dynamics, cultural nuances, consumer behavior, and regional media landscapes.
• Experience in B2B/B2C marketing, brand management, and performance marketing across multiple channels.
• Demonstrated success in launching and executing integrated marketing campaigns across the MENA region, with measurable business outcomes.


• Skills & Expertise:
• Leadership: Strong team management and leadership skills, with the ability to inspire and motivate cross-functional teams.
• Strategic Thinking: Excellent strategic planning, problem-solving, and decision-making skills.
• Digital Expertise: Deep understanding of digital marketing channels, including social media, content marketing, SEO, SEM, and data analytics.
• Project Management: Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Communication: Excellent written and verbal communication skills in both English and Arabic (preferred).
• Partnership & Relationship Building: Experience in cultivating strategic partnerships with influencers, media, and external stakeholders.
• Cultural Sensitivity: Ability to navigate and lead marketing efforts in diverse MENA markets, respecting local customs and business practices.


• Education:
• Bachelor's degree in Marketing, Business, Communications, or related field. A Master’s degree or MBA is a plus.


• Technical Skills:
• Proficiency in marketing automation platforms, CRM tools (e.g., HubSpot, Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
• Familiarity with social media management tools (e.g., Hootsuite, Sprinklr, etc.).


• Languages:
• Fluent in English (essential).
• Proficiency in Arabic is highly preferred.