Audicus is an innovative health-tech company. We are changing the hearing aid industry with a leading tele-health solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of lives to date.
THE ROLE
We are seeking a dynamic, hands-on Head of Marketing to lead our marketing strategy across both our online DTC and rapidly growing retail channels. The ideal candidate will manage all marketing efforts, including product, channel, performance, and brand marketing. They must be ROI-focused, proactive, and experienced in digital and product marketing, with some exposure to retail marketing.
This role requires a strategic yet tactical leader who excels in driving customer growth, is analytical, and has a strong understanding of customer psychology. Experience in growth-stage consumer or consumer medical device companies is a plus. This is a unique opportunity to be part of a company that is disrupting an industry and is making a lasting positive impact in people’s lives. The role reports to the COO/Head of Consumer Division.
RESPONSIBILITIES
- Conceive and execute an integrated marketing strategy, with focus on product marketing, performance/digital marketing, brand and retail channel marketing
- Build and lead a small team of ambitious & passionate individuals to drive demand and scale the Audicus consumer business
- Lead our growth hacking/marketing efforts to continuously test and optimize tactics, messaging, pricing, promotions, lead capture, etc. to improve ROI
- Direct collaboration with our Sales, Product, Audiology and Customer Experience teams
- Develop and execute omni-channel marketing strategy for our physical and online retail channels.
WHAT WE ARE LOOKING FOR
- 15+ years of experience in strategic and tactical customer-facing B2C roles (Experience in sales or product is a big plus)
- Built and led successful marketing teams.
- Hands-on experience in product marketing, performance marketing (paid media), and retail marketing
- Highly metrics-driven, having built up and optimized funnels and analytics
- Early-stage startup experience, preferably in health/consumer technology
- Needs to be comfortable in a fast-paced in environments where resources are constrained and therefore creativity, tenacity and methodical, hands-on problem solving are a must
- High confidence in the role, with strong empathy for our end-customers and team
Salary range: $200-275K + Option to participate in our equity program
Benefits: Medical/Dental/Vision through Aetna; 401K, telehealth, commuter benefits, Paid Parental Leave, Flexible PTO, Paid Sick Leave
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
(Notice: Audicus participates in E-Verify to determine work authorization once an applicant has accepted their offer)
